Mario Sundar's Speakeasy

Spero Ventures. Early LinkedIn, Twitter. These are my thoughts on tech, brand, marketing and community.

All Roads lead to [[Roam]] Research

Why Roam Research is the future of project management, note-taking and to-dos

  • To-do’s don’t work.
  • Project Management tools don’t work.1
  • Note taking apps do not work

But… Roam Research just might be the Swiss-Army Productivity Knife we’ve all been waiting for.

The four most beautiful words in the English language are ‘I told you so.’ – Gore Vidal

Who doesn’t love discovering a music or stand-up act before the world does 2 LinkedIn (2006), Facebook (2006), Twitter (2007), Spotify (2011), Quora (2012) have been products I fell in love with before the world did, but I think I found myself my next big obsession – [[Roam Research]] – that others might discover in the years to come.


The first draft of life. Roam Research.


A few months ago, stumbling upon a serendipitous tweet, I dove head-first into [[Roam Research]].

A few minutes of exploration later, and $15 of monthly-subscription lighter, I found myself haphazardly and confusedly creating a “root folder” in Roam Research.

Fast forward to 3 months later, I live my work and (slowly, personal life managed) on Roam Research and can’t imagine starting any work day without Roam.

This is the post I wish I had read when I got started.

Screen Shot 2021-10-24 at 8.47.10 PM


Notion is basically lipstick on a Word Doc! 3


It’s not fair to compare Roam to Notion. Or Asana. Or Todoist.

But, as a platform for connecting-the-dots of life 4, Roam somehow out-performs all of the above at their job, and more.

The problem Roam solves is vastly different from what Notion (a better designed & prettier Microsoft Office or Google Suite of productivity docs) solve, or Medium (a beautiful WYSIWYG editor for organizing thoughts), or Todoist (a robust task management app) try to accomplish, and to be honest they all fall short because of one fundamental flaw in how we work. They are all beautiful siloes.

An idea. Resilient, highly contagious. Once an idea has taken hold of the brain, it’s almost impossible to eradicate. An idea that is fully formed, fully understood.

That sticks, right in there somewhere.

[he points to his head] – Dom Cobb, Inception

There’s many a slip/s between the moment an idea/s has “taken hold of your brain” to “fully formed, fully understood.”

Enter Roam Research.


Now what does Roam do?


How do we build a platform that makes it trivial to track-download those ideas and process them effectively, without dropping them into beautiful lists of to-dos, notes, and projects?! The challenge being each of those categories of information (to-dos, notes, and projects) interact with one another, but not seamlessly and live in separate islands, including the original silo which is pen-and-paper.

Roam connects the dots between islands of ideas

Roam is a breakthrough in that it allows us to navigate each of these islands of different shapes & sizes (to-dos, notes and projects) by atomizing how each of them are built – from a checklist. Not only does Roam make it trivial to input these ideas mindfully 5 outside of their siloes (like with pen & paper, but better – onto a canvas for drawing upon them with structured data.6), and a simple suite of under-the-hood Easter eggs that pop up at just the right time to get shit done (work or life) and manipulate any idea.

Since forever, we’ve done tasks, projects and every single day, in one haphazard way: ideally, by putting pen-to-paper. Then Microsoft Office, brought the hurt to workplace “productivity,” to be followed by a lighter version — Google Docs. And more recently Notion has created a prettier version of Office (not to be outdone, MS Office ripped off Notion just this past week, to strangely rave reviews and dull re-looped critiques 7).

But, then imagine a near perfect way to capture your thoughts, process intelligence and get shit done — in the moment, through every moment of your life?! It’s almost like Anthony Bourdain describing the In’N Out burger:

Bourdain orders his burger “animal style” — a double patty with extra Thousand Island sauce and pickles. He divulged what he loves most about the burger. “This cheese-like substance is just perfect,” he said. “This is like a ballistic missile … a perfectly designed protein delivery system. – Anthony Bourdain 8

Roam is that ballistic missile perfectly designed for downloading ideas, impelled at completion. 9


What Office could not, and Notion does not; Roam does… 10


Targeted, flexible, multi-layered, Roam is “Notion meets Todoist meets Asana” with agenda, purpose and goals. 11

By shifting all your writing into a bulleted list, and giving you the ability to seamlessly vary that list, Roam reclaims your attention from the tyranny of the blank piece of paper that has writers shudder before writer’s block, and cedes immense control back to you. By also giving all that is needed back to the keyboard makes trivial what might have (until now), taken different iOS apps, desktop apps, and a moleskine notebook to accomplish; a seamless mind-meld between your thoughts and fingertips.

Imagine that, but for every idea that permeates your brain, every idea worth taking down, and because of their mutual links you can jot down and literally “connect the dots” (whether it’s tagged by date or topics, or whole sentences and paragraphs – more on that in just a second.) In the public sphere, that’s Twitter.

In the private sphere, that’s Roam. And I can’t wait to see how that might translate to the work sphere.

Microsoft Word or its online evolution Google Docs is quite literally that blank piece of paper, while both Medium and Notion have prettied things up a bit, without reinventing the original grammar of Word which has served its purpose, but it’s time for the Tesla, not a prettier horse.12

Note taking for me has shifted away from [[Google Docs]] and each time I work on [[Notion]] I realize their immense disadvantages to working seamlessly on a platform like [[Roam]]. It is impossible for any other platform for you to basically get started creating, weaving and connecting ideas without you having to hit a Command-F to File or Scroll to Search or Discover.


Here’s how Roam’s Tesla fares against all previous productivity islands.


Roam’s Swiss-Army-Knife of Five:


Roam differs from Word or Docs or Notion in its minimalist interface (no bells, no whistles, no command-F drop-down from a mouseovers and clicks) that belies the powerful mapping engine powering it, that respond to the click of your keys. (snap of your fingers allusions)

Here’s the five-step crash-course, I wish I had at my fingertips when I jumped on the Roam bandwagon, that might have speeded up my learning times exponential.

Five tools in your tool-belt that will get you humming along your Roam journey in no time. My only $0.02, don’t think twice, don’t overthink, don’t over-plan, just start typing…


1. Pick a Topic, Start a Page: Hit the [[ ]] running…


Imagine being able to create new pages on the fly, without hitting Command-F (File), Open New, and create a new document, or toggle between folders unsure of where you’ve these documents saved, but is there a better way to do this right now.

The framework of Roam Research is built on its bulleted checklists, but more importantly on its bi-directional Wikipedia-like links that can be spontaneously created with the subtle tap of [[ ]].

Whether it’s a mini-rolodex or creating groups of individuals around specific categories, words, book reviews, you name it, create a topic, launch a page, while you generate your ideas. I use it as a mini-rolodex, so I add the job title before the name, I create and tag groups of individuals (so folks who are in Sales, etc.) I even use it for all rough drafts of posts I eventually end up writing, including this very post you’re reading.

The rough draft of everything I think; I build and create on Roam Research, starts with a pair of [[ ]].

It’s interesting that V2 or V3 of every idea goes to different apps:

  • Writing: iA Writer, then WordPress
  • Projects: Emails, Docs, Notion (at times) depends on who I’m sending this to
  • To-dos: Rarely, todoist, for the most part all of my to-dos are reviewed and check-listed on Roam Research

It’s hard to explain Roam to someone who hasn’t used it before, Before I continue, I have to warn the users here, that unlike Notion or Google Docs, there is no freemium version of Roam, so be prepared to pay up-front a subscription to enjoy the benefits of Roam, but rest assured, I don’t see myself working on any other product for note taking (Google Docs), Task and Project Management (Todoist), and everything else under the sun.

Roam is as good as your bulleted checklists and topics (like Wikipedia, but imagine for your personal and work-life), and by just typing those magical [[ ]] keys yields a satisfying Pavlovian response the way that red notifications icon felt on Facebook back in the day. 13


While Google Docs, Notion and others are basically “better, faster horses,” 14, what Roam seems to do is build a new grammar of productivity from the ground up.

And, that leads to a network graph of ideas, unlike any I have seen since my days working at a social network or two. The beauty of these brackets and the chance to start off on topics, is the rich contextual data that accrues that one can see at the bottom of each page.

Over time, I’ve also found myself auto-creating a page for each day, which ties back to making Roam a productivity tool. Creating todos, is as easy as Shift-Enter that toggles through a to-do, done and none.

To me, this is where the magic begins, the 140 character magical spin on documentation itself from Roam. Take Roam for a spin, and in a few days, either the double bracket, or there’s a Chrome extension, that creates a double-bracket, when you hashtag (I know, most of you are rolling your eyes, but when you hit that Easter egg, the productivity gains are immense.

For the first time, in my life, my browser has truly become a moleskine notebook, where I don’t have to toggle between taking notes with a pen-and-paper, staring at my iMac browser screen, but it’s all on Roam, and the keys fly as fast as my mind can.

It’s liberating. And, frankly, this post doesn’t do it justice.


2. Finding a needle (word) in a haystack (block): Double Brackets (())


Now imagine losing your thoughts & ideas in paragraphs, making it more difficult to bring them back up on command, since [[topics]] don’t necessarily tell the full story, but what if you were able to bring up paragraphs or blocks on command by just opening up (()) not just the (it’s called “blocks” here), and imagine being able to at random call up each block that searches and pulls up relevant blocks that might have otherwise been lost.

Imagine a tool that basically allows you to do all of the above three seemingly incongruous goals, and blend them into a daily stream-of-consciousness (yes, seems impossible) that somehow gets things done, while allowing you time to ponder over ideas you’re mulling over (whether it’s a blog post – all of my draft V1s start on Roam) or projects you’re planning at work, events you host, I could go on.

This is basically the culmination of what I described as the fundamental issue with to-do apps. Zooming out and zooming back in to our lives is a constant battle & challenge, but I think, I’ve finally found a tool that allows me to do just that.

Now granted, some of you may be intimidated by even trying out Roam Research. The team seems to revel in the community finding itself, vs. building communities (like Notion seems to be so good at doing), so consider the next five tips and tricks, what I’ve learned in the past 3 months that I slowly Easter-egg’d my way into so you don’t have to…

This is a pretty easy way to master the fundamentals of what makes Roam Research such a powerful tool to accomplish all of the above three – note taking, to-dos and project management – and frankly, I feel like I’m just scratching the surface.


3. All Life is a Routine: Double Semi-Colons;;


All of life is a routine. Or a habit.

“Your beliefs become your thoughts,

Your thoughts become your words,

Your words become your actions,

Your actions become your habits,

Your habits become your values,

Your values become your destiny.” – Gandhi

Somehow Roam gets it, and make it trivial to harness its power.

For the life of me, I’ve tried to figure out life-management, that has taken different shapes and forms from Things to Todoist (most recently), tied to RescueTime, but they all hit upon a fundamental snag — context switching and zoom-in and out of our thoughts — what if there’s a way to go from thoughts to tasks to projects to checklists while you’re on the topic and out and in.

Let me give you an example: tasks are recursive projects that might range from a broken stove knob to a major home renovation. They also slip-and-slide priorities to projects to calendars to time itself. It’s one giant hairball that just cannot be undone, until the very framework and its various parts have been convincingly redrawn.

Every single day, pre-Roam Research, I used a different set of tools for note taking, to-dos and project management, and I must have tried a whole slew of them, and all of them failing, since they were separate islands and they never connected.

Routines have a very important place in life. To-dos, time management systems, project management can all be made more efficient through routines, and no time management app makes it easy to create-and-recall routines as Roam does, and only by being immersed in this environment and using routlines for what they’re worth might one recognize its power.

This has to be my easiest time-saver

  • Emails you send (before an event)
  • Processes and steps you need to set up (during an event, before an event)
  • Daily Top 3 tasks to accomplish
    • Ditto for the week

Just like the iPhone made text an indelible part of our lives and relegated phone calls to the merely urgent, and much like the Macintosh made typewriters irrelevant while making keyboard usage ubiquitous. Roam makes the creation and re-creation of routines and habits trivial from the get-go, what a liberating thought that is but I’ve never seen the ease with which one can create a routine, through keyboard shortcuts.15


4. Tables, Kanban, Pomodoro, on the fly: Double Curly Brackets


The last two features I’ll bring up, might seem trivial at first glance, but I bring them up as an example to showcase the power of Roam Research as a platform for productivity.

Evernote is a popular one that many swear by, I’ve personally only briefly used that app, but there are many others. For me, over the last couple of years, it came down to my favorite Moleskine notebook and pen, which truly works to highlight the day’s Top 10 and any other notes that need taken down.

But a moleskine’s advantage (focus) is betrayed by the inability to link to ideas (I know Moleskine has an app that allows to upload your note taking) a digitized moleskine but again it does not solve the fundamental problem, and something that requires specialized hardware and a subscription that I don’t plan on buying.

While creating a table on Roam Research is as easy, as

{{table}}

Yep, hit Enter, and it’ll guide you through how to type in the headings and the respective entry points for a table. But the beauty of Roam Research is how trivial they’ve made the idea of creating a table.

Ditto for a {{Kanban}} table. Or a {{pomo}}doro timer, in case you wish to time your writing a blog post.


5. Isn’t Research All About The Highlights: Command-H


Life needs a highlighter. What I’ve always envisioned in a modern moleskin is the ability to highlight as we go, and it’s always been impossible to do with any of the task management apps I’ve tried thus far. Just select the sentence, and hit “Command-H”

Imagine a tool that basically allows you to do all of the above three seemingly incongruous goals, and blend them into a daily stream-of-consciousness (yes, seems impossible) that somehow gets things done, while allowing you time to ponder over ideas you’re mulling over (whether it’s a blog post – all of my draft V1s start on Roam) or projects you’re planning at work, events you host, I could go on.

This is basically the culmination of what I described as the fundamental issue with to-do apps. Zooming out and zooming back in to our lives is a constant battle & challenge, but I think, I’ve finally found a tool that allows me to do just that.

Now granted, some of you may be intimidated by even trying out Roam Research. The team seems to revel in the community finding itself, vs. building communities (like Notion seems to be so good at doing), so consider the next five tips and tricks, what I’ve learned in the past 3 months that I slowly Easter-egg’d my way into so you don’t have to…

This is a pretty easy way to master the fundamentals of what makes Roam Research such a powerful tool to accomplish all of the above three – note taking, to-dos and project management – and frankly, I feel like I’m just scratching the surface.

The reason being it’s always been impossible to context switch rapidly, especially and most importantly, directly from your keyboard. So you can go from [[Topics]] to ((Blocks and Paragraphs)) to ;;Templates for Routines, and {{Kanban & Tables}} back to a single minded Focus has never been possible, and never from the comfort & luxury of your keyboard.

And the ability to have a daily Top 5 and then some, and then highlight the one you’re working on, allows you to stay focused for as long as you need.

And if you need a timer, all you need is {{timer}} at your hand. Or a {{POMO}}

See the list goes on… Regardless, like a blank sheet of paper, Roam does feel a bit intimidating when you start, and over the course of 3 months I’ve learned what I wish I had known at the start. Building an app ecosystem related to tasks might just takes this to another level.

The key to me, is taking this hyper-invested community of theirs, and move into the mainstream. This post of mine, is just a simple way to describe what has worked so effectively for me — this Swiss Army Knife of Five above.

The four saddest words in the English language, “It might have been.” – Poet John Greenleaf Whittier 16


The Promise of [[Roam]]: Roam is the iPhone to Notion’s Blackberry


Roam’s only competition is itself, and a timeline that competes against Google Docs, who might throw a wrench in the works. But, they are unlikely to move as fast as a nimble competitor like Roam.

What else can they make trivial

To me this is the power of Roam. Any thought process that one can think: topics of interest, blocks of ideas, routines and habits, have been trivialized to a point where your keyboard does the work that normally felt intuitive to pen-and-paper-and-moleskine-notebook.

Ditto for productivity, I feel if they play their cards right, Roam is a far more efficient way to get things done (GTD) than any other tool I’ve ever tried. And if it is, why wouldn’t you make it easy for teams to collaborate off of, and imo that’s exactly what its founding teams would like to do, albeit with religious fervor.

So, what can one expect from Roam Research in the future, and more specifically, what do I wish to see in its North Star.

With a switch of the keys, {{}} or should I say, double curly brackets opens up a world of features that can be summoned at a moment’s notice. Ironically, as well as they connect the various islands of thought on a blank webpage, Roam is the ideal version of Google Docs.

  1. For example: Just this past Sunday, I created a quick overview of my week’s writing with links and a quick hashtag [[time-blocks]] I have created for myself to better manage my time (both at work and in life).
  2. Imagine creating a table on the fly while you let your ideas do the typing. I’ve truly never felt more liberated than when I stumbled upon this easter egg, while planning a sequence of events for the upcoming quarter.
  3. Collaboration (I’d hope) is a simple addition to the foundation they’re building. I find it a huge hassle that I can’t easily share my writing with my peers, colleagues, at work, and I find myself and my content stuck on Roam Island. Ironic, as it may seem.

There’s just so much that Roam could be, and already is, and that can be its greatest undoing as it is its greatest strength. That blank sheet of paper, needs to be defined and communicated effectively to its legions of fans. I see Roam, the way I saw the users of LinkedIn, when I started there back in the day — 2006. Most of LinkedIn’s users were a very active cult of open-networkers (I’m not making this up), and the goal was to create a brand that transcended this core group of users to all professionals, which LinkedIn did.

Ditto for Twitter, that is the closest to the ethos & brand that Roam could emulate. Take for example, how mainstream Twitter’s hashtag and @ mention seem these days, something I’d have never imagined back in the day, when I started using it at SXSW within a core group of insular techie users!

I can’t wait to see what the team at Roam, builds next. But, I’m sure there’s no ceiling for what they can build, but the devil (is always) in the details and execution. And, I am thrilled to continue being an avid paid user of this amazing product.

Just gimme more.


  1. By some estimates, the operations economy is going to be far eclipsed by a project economy and tools to enable these projects are going to become the next Microsoft or Google in the workplace. ↩︎
  2. I remember seeing Abel Tesfaye, way before he became known as The Weeknd, and that’s how I feel about technology worthy of evangelism. ↩︎
  3. Love the allusion to a phrase that has gotten quite a few people into hot water, no pun intended, including President Obama in 2008. That said, I reiterate the absolute hot mess that is Notion, as if “’A hog in a silk waistcoat is still a hog,’ meaning, ‘Circumstances do not alter a man’s nature, nor even his manners.’” proving Charles Spurgeon right, via his 1887 compendium of proverbs, The Salt Cellars. ↩︎
  4. “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever.” – Steve Jobs. One of my favorite quotes from Steve Jobs is from his Stanford Commencement speech that can be found in its entirety here ↩︎
  5. This is vastly different from a to-do app like todoist that makes it trivial to add your ideas from any source, but sometimes constraints are good. They focus the mind on a stack-ranked list, as opposed to adding a bunch of to-dos from every source imaginable only for you to declare bankruptcy ↩︎
  6. Ironically, “Canvas” is what Microsoft Loop – their Notion clone – often calls itself when painting a new vision of office productivity ↩︎
  7. Microsoft Loop is a new Office app for the hybrid work era, via The Verge. “These collaborative Loop components have been the dream of Microsoft for the past couple of years, and it’s clear the company has been adjusting how Loop works to fit the realities of pandemic life. A central Microsoft Loop hub looks like an improved way to track and organize these components — and a clear response to the new hybrid work era to which many businesses are adjusting and competition like Notion.” by @tomwarren ↩︎
  8. Known for his brash, yet honest delivery, Bourdain sets us straight on what makes the In’N Out Burger above and beyond, the best at what it does, via Eater. ↩︎
  9. Getting Things Done (GTD) was a “work-life management system that prioritizes clarity by eliminating chaos that is our heads. Think of it as the Marie Kondo technique for your brain. ↩︎
  10. I’m going to caveat this entire post both with “I told you so,” and this has been my experience. For many MS Office might out of habit, be the norm, and for others Notion might have created an ideal community for habit, but if you were to start from scratch and define “that productivity tool” that has it all; it has to be Roam ↩︎
  11. I remember the early days of both LinkedIn & Twitter, there was no existent grammar to describe them both. They both evolved organically through stellar leadership into what they are today, but no one knew what they were, just that they were incredibly powerful tools and you knew someday they’d fulfil their potential given great parenting. Ditto for Roam; it feels difficult to describe to others, which might drive some folks away, but I hope to put a spin on it, that show folks what I see today. ↩︎
  12. I do understand that the team at Notion has built a great platform that works so well, for so many professionals, here’s an example; but again, so has Microsoft and Google. ↩︎
  13. I wrote about that red notification icon that might have been an attractive addition to Facebook on Facebook that was geared towards that dopamine hit ↩︎
  14. Yes, Henry Ford might have used a variation of the quote, “If I had asked people what they wanted, they would have said faster horses,” but trust me all that some people want is a faster horse. Maybe some day they might consider a Model T, or a Tesla, but for the majority of folks we are selling productivity tools to, they just might want a better, faster, prettier Google Doc. ↩︎
  15. Mobile Roam: I’d so love for Roam to release an iOS app, since I can’t imagine the speed benefits of creating routines or any of the other time benefits unleashed by Roam Research. A browser is a great way to get your ideas through, but the explosive power of Roam can best be harnessed on mobile and it’s going to be a herculean task to make that switch seamlessly. Templates in Roam, via hereAlso Capiche ↩︎
  16. Via Quote Investigator: In the passage above Mancroft also referred to “the saddest words” which he linked to Bret Harte. It was true that Harte wrote a comment on this topic; however, he was reacting to an 1854 remark by the poet John Greenleaf Whittier who proclaimed that the saddest words were “It might have been”. ↩︎

Filed under: Knowledge Networks, New Products, Productivity, Productivity Tools, Roam Research, What's New in Social Media, Writing, , , , , , ,

2020: Reflections on a Year Gone Wrong!

How I escaped my worst year and what it taught me about 2020

It was the best of times.

It was the worst of times.

2020 was the worst of times!


Table of Contents

2020 is unlike any other year in modern history. It is up there with 1918, 1919 and 1920; the three years suffused by World War I, that got decimated by the Spanish Flu. A pandemic of epic proportions that laid waste to 100 million lives, and came back wave after wave decimating hundreds of thousands more with each subsequent wave two and three times as awful as the first in the spring of 1918 1.

That’s where we find ourselves this beautiful summer morning in 2020. On top of the pandemic rearing its head, we find ourselves in a couple more pandemics; racial and informational, both of which have been exacerbated since the 2016 election leading to the most divisive climate in this nation’s great history.

But you wonder, what was my worst year and what does it have to do with 2020.


2016: The Worst Year of my Life, Until 2020

I lost my Mom.

I lost my Dream Job.

I lost my Girlfriend.

Snapchat from WayBack: Pics From my last trip that reunited me with my parents, sister, and nephew Gabe.

I didn’t see this coming — at all! To lose one of the above, and I’ve seen people lose their minds. To lose all three, albeit slowly, then suddenly and some in parallel; was an earthquake, on top of a tsunami in the middle of a hurricane. And to sit there in the middle of that storm unraveling, was an uncanny experience and one that has steeled me for the rest of my life. In particular, one that has steeled me for 2020.2

“There is no love of life, without despair of life.” – Albert Camus

Here’s my story of 2016, what I learned from it, and how I’m applying it to this Terrible, Horrible, No Good, Very Bad Year.

“But there was no need to be ashamed of tears, for tears bore witness that a man had the greatest of courage, the courage to suffer.” ― Viktor E. Frankl’s, Man’s Search for Meaning

What I’d have given to not go through those months of distress, losing the most important people in the world to me, seemed cruel and incomprehensible 3, but as cliche as it sounds, those tears were meant to teach.

Turbulence clouds the mind, mists the future, and all I could do was silently spiral into a mental paralysis. As I now connect those dots; when all three had fallen through, it truly felt like falling off of a cliff and I was free-falling. And there was nothing to stop the fall.

And it was at that moment, that I found meditation.


Step 1: Find your High-Order Bit!

Steve Jobs calls it the High-Order Bit. The one that has the power to unlock other powers, exponential across other options. Jeff Weiner, in his very first week at LinkedIn, told all of us to come up with each team’s mission / vision statement, and then figure out our stack-ranked priorities as we re-aligned every part of the organization. And the high-order bit is the one that sits atop that pyramid of priorities.

If you could do just one thing right now, and one thing only with the most impact on every other priority, what’d it be?

For me, that was meditation.4

Fight, Flight or Meditate?

To be honest, at that point in 2016 when the bottom fell out, I wasn’t thinking straight. I was free falling, and my-then-girlfriend-soon-to-be-ex recommended guided meditation with former teacher of hers. And all it took was one session, and the free-falling turned to free-floating. A free association of ideas, possibilities and peace. And since then, I’ve tried my darndest to describe what meditation is, to the uninitiated.

3 Keys to Meditation: The why, the when (it works) and the how of meditation?!

The Why: Bend or Be Broken!

“The green reed which bends in the wind is stronger than the mighty oak which breaks in a storm.” – Confucius

The parables are as old as Time itself, but the lessons are simple, and frankly until you experience that moment of no return, when you lose someone you dearly love and can’t ever see them again; when you walk through and out that door.

That’s when shit feels real.

As Harvard University psychiatrist George Vaillant, describes in the most recent edition of Scientific American, describing the mental health crisis humanity faces, thanks to the pandemic.

A resilient individual resembles a twig with a fresh, green living core. “When twisted out of shape, such a twig bends, but it does not break; instead it springs back and continues growing.” 5

Apparently 2/3rds of individuals recover from traumatic episodes and may even learn from it, but a third of us are lost for months, maybe years.

My own experience from a couple of years ago, could have turned out vastly different, were it not for some opportune decisions I made; regardless, I did lose time to the vicissitudes of trauma. Decisions, like meditation, that came through a lot of soul-searching, a supportive family, and a few good friends that cared about me.

Without them, I’d have been lost, and my writing is an humble effort at educating even one lost soul how I came through that door, and lived to tell the tale.

When you lose a parent (especially, a parent); that’s when all bets are off. The foundation shows its true shaky premise and you have to hold on for dear life, spiritually. But what presents itself as an impossibility — “how could this happen to me,” and “how will I ever get out of this situation,” gives you the ultimate lesson in living — “Let Be.”

The Bard Said it Best: “Let Be”

Hamlet (Act 5, scene 2, 217–224):
Not a whit, we defy augury.6 There is special providence in the fall of a sparrow.
If it be now, ’tis not to come; if it be not to

come, it will be now; if it be not now, yet it will come — the readiness is all.
Since no man, of aught he leaves, knows what is’t

to leave betimes, let be.

Accepting I don’t have all the answers, that where I am isn’t the endgame, that I don’t even have a clue what the endgame is (!), and looking forward into the “abyss” with peace, not fear at the uncertainty — is what meditation teaches us. Much like Yoga isn’t just about the physical solace it provides, nor is Meditation just about calming the mind. It’s about using the storm, to find the calm — the eye of the storm.

If we commit ourselves to staying right where we are, then our experience becomes very vivid. Things become very clear when there is nowhere to escape. – Pema Chodron

The When: Meditation is the Cure, The Key is in the Abyss!

“The Arrival of Chaos should be regarded as extremely good news.” – Chögyam Trungpa Rinpoche 7

With apologies to Winston Churchill, “We can all be trusted to do the right thing (in this case, Meditation), once all other possibilities have been exhausted.”

I had tried meditation in the past, but never felt the need for it, nor did I miss it. But, when things got ugly, I frankly had no other alternative, and the more I held on tightly to everything that was slipping, like sand, through my fingers; the more I needed an out, and that’s where meditation came in.

It’s as if someone found the secret to life, locked it in a treasure chest, threw the chest and the key down the abyss. And each time one of us stares into the abyss, we fear it swallows us whole. But, the journey to find the key must be made.

The journey to find the key is the right thing. The only option.

And so does fear. In fact, anyone who stands on the edge of the unknown, fully in the present without reference point, experiences groundlessness. – Pema Chodron

And the right thing… is meditation.

There is nowhere to hide.

Sometimes, however, we are cornered; everything falls apart, and we run out of options for escape. At times like that, the most profound spiritual truths seem pretty straightforward and ordinary. There’s nowhere to hide. – Pema Chodron, When Things Fall Apart

There is nowhere to run.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. – Steve Jobs, Stanford Commencement Speech

Now, meditate.

The How-To Meditate: Zoom out, Zoom in!

Meditation is an invitation to notice when we reach our limit and to not get carried away by hope and fear. – Pema Chodron

The secret to meditation is letting go with focus, and to “not get carried away by hope and fear.” You’re watching your life unfold, without the affectation of your ego. It’s the real world mental equivalent of the Dolly Zoom, best encapsulated by the famous scene in Jaws:

“You can observe more of the background, while keeping the foreground in the same place.”

The Dolly Zoom as you can see describes meditation perfectly. In much the same way as the Dolly Zoom, employs both the telephoto and the wide-angle lenses at the same time, meditation is the deliberate practice to lose yourself-and-your-ego by focusing on two things at once — the foreground of your life, and the background of your life — until they both disappear and you experience this weightless, groundless feeling as described by Pema when you’re fully in the Now-minus-Ego.

The challenge with meditation is that it’s underrated and vastly misunderstood, so many folks let go of the practice before they master it. Let me walk you through my three simple hacks to get started. Stick with this for at least 30 days, and let me know whether it worked or not @mariosundar.

I study Sanskrit and Arabic to improve my mind

I wanna do things for the benefit of all mankind

I say to the willow tree, “Don’t wait for me”

I’m saying to hell with all things that used to be

— “My Own Version of You,” by Bob Dylan

Step 1: Third Eye First, Tune your Spine!

The three steps I outline need to happen at once, and there will be a moment when you subconsciously do all three, but I’m still at the stage where I’m tryna ride this bicycle of my mind, and those moments of blissful riding the mind are few and far in-between.

While there might be a lot of exaggerated stories about the “Third Eye,” the fact of the matter is that it’s a simple hack to focus on a specific point, it could be a mantra (as is common in Transcendental Meditation – that everyone from Howard Stern to Jerry Seinfeld swear by), but the answer is simple — find a word or visual spot to focus.

Personally, I shut my eyes, sit erect on my yoga pillow and focus on a spot between my eyebrows and trust me be — it is not easy to focus for a concentrated period of time on any spot (visual or mantric), and the trick is to pursue that for as long as you can. And if you can do that for more than a few minutes, you’ll see yourself floating away, while focusing on that spot.

Dolly Zoom your mind. Tuning Fork Your Spine!

In yoga meditation, the meditator withdraws the life force (prana) from the sensory and motor nerves — by a process known as pranayama (life-force control) — and directs it to the higher centers of awareness within the spine and brain. – Paramahansa Yogananda, Self-Realization Fellowship

That’s where you start. Keep your spine straight and your focus on either a mantra or a visual point between your eyebrows.

Step 2: Empty Your Breath

Equally important, I realize how crucial proper breathing is to achieve the meditative flow, after you hit the first two notes from Step 1. It’s amazing how bad we are at breathing right; anxiety and stress and alcohol and lack of sleep doesn’t help. But meditation can be a bridge to getting better at something so foundational to better living.

Controlled breathing, like what you just practiced, has been shown to reduce stress, increase alertness and boost your immune system. For centuries yogis have used breath control, or pranayama, to promote concentration and improve vitality. Buddha advocated breath-meditation as a way to reach enlightenment. – New York Times, The Benefits of Controlled Breathing 8

My first experience with this was during a particularly high-stakes conversation I had with Jeff Weiner 9 way back in 2010, who I had the pleasure of working with during my nearly 6 years at LinkedIn, and I recall him asking me to breathe in and out, in a measured way when I was about to have a panic attack (more on my anxiety in a later post). But that worked, and it’s clear why that is the case.

Consciously changing the way you breathe appears to send a signal to the brain to adjust the parasympathetic branch of the nervous system, which can slow heart rate and digestion and promote feelings of calm as well as the sympathetic system, which controls the release of stress hormones like cortisol. – New York Times, The Benefits of Controlled Breathing 10

Next week, I’ll outline the modern tools I use to track the effectiveness of my meditation, if you’d like to track that either subscribe to this blog here, or follow me @mariosundar.

Sneak peak (Week of June 29, 2020: Meditation Hardware)

  • The Apple Watch (Tracking Runs, Meditation and Workouts)
  • Core vs. Muse (Tracks Meditation)
  • Komuso Design (Tracks Breathing)

Sneak peak (Week of July 6, 2020: Meditation Software)

  • Headspace vs. Calm
  • Core vs. Muse
  • Transcendental Meditation (TM) vs. Self-Realization Fellowship (SRF)
Step 3: Empty Your Mind

So, the worst year of my life and what it taught me about 2020.

I didn’t think I’d make it out of 2016 in one piece. But, here I am. Thanks to family; thanks to a few close friends. And thanks to my biggest epiphany.

All happiness rests in one place. Between our ears! There’s the rub…

Happiness isn’t a given. Kurosawa, inarguably the greatest writer / filmmaker ever, once said:

“With a good script, a good director can produce a masterpiece. With the same script, a mediocre director can produce a passable film. But with a bad script even a good director can’t possibly make a good film. … The script must be something that has the power to do this.”

With bad software between your ears, even the best circumstances life gifts you might be wasted materially, and most definitely spiritually. But with good software buoyed by daily meditation, calm and equanimity, you will take anything life throws at you, and you will create a masterpiece.

Yes, it sure has been a long, hard drive

But someday every thing’s gonna be different

When I paint that masterpiece – Bob Dylan

Since 2016, right through to the Pandemic of 2020…

I ran most days (88% – 92%).

I quit alcohol.

I lost 50 pounds.


Finally, I’m back to writing.

SnapBack to Now: That’s me, 50 pounds lighter, before the Pandemic of 2020, in front of my favorite restaurant

Now, let’s do this all over again! Here we go…

The best way to follow my writing is Twitter. I’m also in the process of redesigning so you can find my writing in your Inbox!Please subscribe to @mariosundar, with 7500 other friends who follow me, or if you’re in Public Relations or Marketing, connect with me on LinkedIn, with 3500 other professionals in our space. I also have a secret project I’ll be launching shortly. Stay tuned.

It’s good to be back.


  1. Source: John Barry’s “The Story of the Deadliest Pandemic in History,” that outlines the excruciating spread of a pandemic that took 100 million lives and 5% of the world’s population, with two thirds of lives taken between 18 – 45 years, across three waves in the middle of a World War, via Peter Attia’s excellent podcast — The Drive ↩︎
  2. My experiences resemble this retelling in the New York Times by Eva Holland, Author of “Nerve: Adventures in the Science of Fear.” I call it “Deliberate Resilience.” ↩︎
  3. Everything at that moment, will feel random, meaningless, surreal, but make no mistake, it is suffused with meaning and it will take years to unwrap. The only gift I wish for you is to be open and curious over the next few years. ↩︎
  4. This is particularly true for those of us, stuck at home, with our inner demons. Sam Lansky, Author of Broken People, nails this dangerous time to slip-and-slide into binge-eating-or-drinking in his terrific TIME piece Stuck With Yourself: The Hidden Price of a Pandemic ↩︎
  5. An introspective Scientific American feature delves into similar themes I discuss in this post on the macro-psychological view of the pandemic and how 2.6 Billion people are coping with anxiety ↩︎
  6. The exact moment where Hamlet recognizes everything is out of his control, and learns in the following lines to accept with grace, and the moment shall arrive. More here ↩︎
  7. A beautiful primer on why “Chaos is Good News” from Sakyong Mipham Rinpoche ↩︎
  8. Lesley Alderman, Psychotherapist and New York Times’ contributor, outlines the Breathe-Exhale-Repeat Formula that is a necessary Step 2 in my outline for meditation efficiency ↩︎
  9. Jeff Weiner is currently Executive Chairman at LinkedIn, and I had the pleasure of learning and working with him during the first four years after he began LinkedIn’s comeback from layoffs back in 2008 ↩︎
  10. “Breathing is meditation for people who can’t meditate,” says Dr. Belisa Vranich, author of the book “Breathe”) ↩︎

Filed under: About Mario Sundar, Best-of, Jeff Weiner, LinkedIn Colleagues, Thoughts, Writing

Five Reasons I ditched Writing App “iA Writer” for “Ulysses!”

Writing and blogging tools have come a long way since I first started using iA Writer, one of the simplest writing tools I could find to publish on WordPress or Medium. Today, there seem to be three writing apps of varying degrees of complexity from left to right that has risen to the top — iA Writer, Ulysses, and Scrivener.

Kafka on Writing or How to Beat Writer's Block
Kafka on Writing or How to Beat Writer’s Block

After some debate, and a few years of using iA Writer, I switched to Ulysses recently since it feels like a grown-up version of iA Writer. It takes the craft of writing seriously, provides an accountability better than any other writing platform and seems to make the inscrutable keyboard-friendly plain text formatting syntax — Markdown just as simple as needed. So, without further ado, here are the five reasons I decided to “upgrade” to Ulysses from iA Writer.

Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly.

Franz Kafka, born on July 3rd and my greatest inspiration to overcoming writer’s block

Five Reasons to Switch to Ulysses!

  • Better Organization: There’s a story to be told about story-writing platforms like iA Writer and Scrivener but Ulysses organizes itself best from the eyes of a writer
    • The Writer’s Journey: The way the app is organized — from personal notes to blogging to writing a book; all the while allowing for random thoughts to permeate an “Inbox” is a terrific way to organize the writing process, regardless of your stage of writing interest.
    • Markdown Onboarding: The challenge at times (for me) with iA Writer was that the organization was rather nebulous around Markdown; 1 that seemingly is a feature, not a bug. Ulysses on the other hand does a pretty good job of educating you on Markdown and distills it down to core features that every writer needs – whether it is adding images, videos, or footnotes (all three of which I had desperately sought to add on iA Writer but constantly lost and finding myself scouring the web for Markdown syntax). Not only does Ulysses guide you while you type in markdown commands but it eases the confusion should you forget the syntax; like when you try to add a URL with the basic syntax, it automatically pops up the URL title bar and you take it from there vs. not knowing if what you did was right.
Markdown to add images on Ulysses
Markdown to add images on Ulysses

I get a distinct feeling, there’s a lot more onboarding magic waiting to happen within Ulysses as I continue to use it, and with the determination to get back into the daily writing game, it was crucial that I had a product that allowed me to see progress being made and that held me accountable.

Onboarding their Subscription and building a community made it worth the price of admission
Onboarding their Subscription and building a community made it worth the price of admission
  • Progress Bar: I love the goal-setting feature which pops up when you hit attachments in the main-screen that allows you to not only tag (which makes for the easiest organization; something that iA Writer was strangely lacking) but also lets you add images (yet another feature that I found missing in iA Writer because previews were almost impossible to do); but most importantly, it allows for goal setting (both in number of characters, but more importantly with a due date for your writing). Believe it or not, the past week has seen me draft over three posts, and being intentional about setting a date/time to start blogging and completing the process truly helps beat back writer’s block.
  • Backup & Version Control: Oddly enough, losing a well-written draft on iA Writer was the trigger that led to my switching apps and one that early users of Microsoft Word might recall. I still can’t find that iA doc which was lost while transferring it across folders on iCloud. And just the fact that Ulysses backs up all its documents with version control was enough for me to switch. Just syncing across devices within iOS isn’t enough (maybe if you’re a real amateur) but it’s the ability to hold the documents in place, for perpetuity that gives a writing app the distinction it deserves.

    It’s like one of my favorite moments from Seinfeld, where Jerry and Elaine mock the reservationist for taking their reservations but not holding it.

    See, you know how to take the reservation; you just don’t know how to hold the reservation. And that’s really the most important part of the reservation – the holding!

    Anybody can just take em.

     

     

  • Multimedia: Speaking of embedding YouTube videos, the only reason I briefly switched to Medium (more on this later) was their exceptional web editor that allows you to preview any multimedia link (from images to YouTube videos to tweets) right there on the page as will be seen on your published page. That’s a terrific feature and one that iA Writer could care less about (remember, they are the markdown writer — plain text writer) but frankly, most of my posts are social in that they connect to a bunch of images, videos, and tweets as jumping off points for conversations. Ulysses is helpful in embedding / previewing pics, embedding videos (not previewing) and are yet to allow for either on tweets. Regardless, this is a considerable upgrade from the iA Writer interface whose primary goal was not moving from your keyboard but made previewing quite the pain.
  • Quality Pays: Finally, the pricing. The fact is there’s a reason one pays for a Mac vs. a lesser priced PC and that argument has been made before. While iA Writer charges $29.99 for the Mac version, and $4.99 for the iOS Version and I haven’t paid a penny more since I purchased it years ago.

    Ulysses goes a different model — subscriptions! And while I’m not a fan (I frankly don’t have a clue how many apps I have subscribed for that I don’t use!) this is an app I plan to use on a regular basis. And on a feature-by-feature comparison, it wins. Frankly, it wins on their document organization, keywords, and backups, because — words matter. When you pay for quality, it shows. And $39.99 a year, ain’t too bad a price to pay for that.

What’d make it even better

Medium’s web-based editor is most definitely the best WYSIWYG editor on a blogging platform out there. It’s miles ahead of WordPress and that’s their secret sauce. I just wish something as simple as Ulysses or iA Writer will allow Twitter, YouTube and Image embeds (Ulysses allows image and video embeds — but (vid) embeds doesn’t translate to WordPress and it’s not as good as it can get, auto-play can be)

 

Regardless, I have to stress that writing on iA Writer is a terrific way to get into the habit of writing or getting back in the game. And you can always upgrade to Ulysses later. Love both these writing apps!

Tweet-Roll: Further Reading // Writers to Follow

Thanks to the following writers for their work that I reference and include above. But more importantly, this is a mini-version of blog-roll that used to be a great way to find a community of similar writers. When I started my blogging experience, I found a community of early bloggers who were included in my first blog-roll including @jowyang, @annhandley, @chrisbrogan, and of course, the incomparable @guykawasaki. Further reading and cast for this post, below: 

About Me: Thanks for reading. I’m Mario Sundar, Twitter’s 1st Evangelism lead in 2016, also LinkedIn’s 2nd PR guy between 2007 and 2012. I’ve been blogging for over 10 years and these are my thoughts on technology and communications.

If you like my writing, please subscribe, comment or respond here below. Or you can find me @mariosundar on Twitter.

  1. iA Writer aggressively markets itself as a Writer for Markdown and purposefully stays on point, making simple additions like images and videos painful.

Filed under: Business Blogging, New Products, What's New in Social Media, Writing, , ,

Give me that reason. A reason to write.

I am 35 years old. Today.

Feels odd, since I haven’t shared that on Facebook and here I am for the first time sharing this with all you guys – my readers.

But this post is about you and me.

And, Justin Timberlake. Ha.

About Me

Sometimes the past 5 years seem like an achievement.

Other times, I look forward to the next 5 years and given my unique predicament (I’ll tell you about it someday), I’m filled with trepidation.

But 6 years ago, right around the time I should have packed my bags and gone back to India, I chose to stay. And it worked out great.

So there you have it.

Two roads diverged in a wood, and I,
I took the one less traveled by,
And that has made all the difference.

And that truly made all the difference.

Bonus: There’s nothing like hearing Robert Frost read the poem himself.

About You 

Right around the time I should have packed my bags and begone, the world saw the democratization of writing with blogs.

We finally had an opportunity where writer met reader and talked. The key was talking. Like Humans Do.

With that I started my blogging. I know I may have neglected you at times, but now that I’ve picked up the pen again; it feels natural. Like riding a bicycle after a hiatus.

This time the words flowed more freely.

The motivation followed:

I had one of my most successful posts – on writing – that has already seen tens of thousands of views, and hundreds of shares on Twitter, Facebook, and over a hundred upvotes on Quora.

People who care about good writing and whose writing I love, shared it – Daniel Pink, Chris Brogan and Marc Bodnick (on Quora) – and it found an even bigger audience.

It’s moments like these that give you the motivation to write more.

For your applause. Your retweets. Your likes.

Keep me writing… creating. 

So thanks for your feedback! For reading, for sharing, for commenting on my writing. Writing which at times may seem to make sense only to me.

But if you don’t do the above, I won’t have a reason to write.

So thanks for giving me that reason.

And for the birthday wishes, guys!

Filed under: About Mario Sundar, Writing, , , , , , ,

Writing slow-motion

Check out this instructive video on how you can slow down time in your stories?

Some of you may have done it without realizing it was possible; at least the good writers among you.

But it’s as simple as providing more details and amplifying the excitement of a decisive moment in your story, or blog post or movie.

This Ted-Ed video does a better job of explaining that.

You’re welcome.

Filed under: Writing,

Write like the President’s Speechwriter

Remember, President Obama’s triumphantYes, We Can” speech, or the hopeful New Hampshire concession speech or most recently the comforting Newton tragedy speech

4456618289_12a383230d_z

Words matter and a President’s words carry meaning to hundreds of millions of people; it helps sooth, comfort, and uplift a nation.

So there’s a lot we can learn about writing from the President’s young speechwriter Jon Favreau (not the guy who brought you Iron Man). This past week Favreau crafted one of his penultimate speeches for the President and shared some of his secrets gleaned while writing for the President.

First, nail the theme

One of the biggest mistakes you can make while writing an essay or a blog post is to blah, blah, ramble on relentlessly towards an unspecified goal in the far distance. Smart writers always get the theme right first, which helps with Act 1 and 3 of the piece, and then work around it to get Act 2 right – usually the toughest part.

The President’s working style with Favreau is no different.

“We wanted to make sure that we were going to pick one theme and not go all over the place. And the president said, “Look there’s the opening lines of the Declaration of Independence and for 200 years the American story has been about making those promises real,'” recalled Favreau. For an underlying theme, they settled on the notion that “alongside our rugged individualism, there’s another strand of American belief which is that we’re all in this together e pluribus unum, out of many, one.”

Keep it short, keep it real

For cryin out loud, please keep it short. Everybody’s got ADD (thank you, Twitter!) these days, so holding their attention is gonna be your biggest challenge.

As Ted Sorenson, Kennedy’s speechwriter, said about JFK’s speeches:

No speech was more than 20 to 30 minutes in duration. They were all too short and too crowded with facts to permit any excess of generalities and sentimentalities. His texts wasted no words and his delivery wasted no time.

And, boy did Kennedy’s speeches work because of that very fact:

For he disliked verbosity and pomposity in his own remarks as much as he disliked them in others. He wanted both his message and his language to be plain and unpretentious, but never patronizing. He wanted his major policy statements to be positive, specific and definite, avoiding the use of “suggest,” “perhaps” and “possible alternatives for consideration.”

Yes. Always be specific.

“Write drunk; edit sober.”

Nah, I wouldn’t recommend that rule because not all things that work for Hemingway work for mere mortals. But, Hemingway was right about one thing – relentlessly edit your work till its worthy of public consumption.

Editing is an art form with the structure depending on how you choose to approach it. In some cases, logic will be the guide:

“He’s known for his rhetoric, right?” said Favreau. “But he’s also got a very lawyerly, logical mind. And so the thing he always does best is putting every argument in order.”

The night before the inauguration, Obama was done editing. All that was left were words to underline so that they’d get proper emphasis in the delivery. The president did a read through in the map room of the White House that night.

And, in other cases, reason will dictate the contents of a speech as Ted Sorenson describes JFK’s goal with his speeches:

At the same time, his emphasis on a course of reason –rejecting the extremes of either side –helped produce the parallel construction and use of contrasts with which he later became identified. He had a weakness for one unnecessary phrase: “The harsh facts of the matter are . . .”–but with few other exceptions his sentences were lean and crisp. . . .

But regardless, if there’s one thing I’d like you to takeaway from this post, it’d be edit, edit, and edit until your post is worthy of being seen by people. Or as Hemingway said to F. Scott Fitzgerald in 1934:

“I write one page of masterpiece to ninety-one pages of shit,” Hemingway confided to F. Scott Fitzgerald in 1934. “I try to put the shit in the wastebasket.”

Put it in the wastebasket, not on your blog.

Filed under: Best-of, Leadership Communication, Public Speaking, Writing, , , , , ,

Why I blog and why you should too

The toughest part of blogging is keeping up the urge to blog seven days a week. This post, inspired by Orwell, started out  as my quest to find out why I  blog, but it kinda evolved into an outline on why you should too.

sisyphus-1549

Trust me on this one: blogging’s tough to keep up with, there’s no clear end game but it’s totally worth it!

So blogging newbies, if you’re expecting a quick return on investment with your new hobby I’d say, don’t even start. You are likely to shed your blogging interest much like a New Year’s resolution:

“Avocational” bloggers are likely to drop off simply because it’s hard work to keep up the pace. Writing an insightful 700 word article several times a week, for no or little money, is far more taxing than snapping a photo or sending a 140 character tweet. That’s part of the reason a 2010 Pew study showed that the rate of blogging was declining among teens and young adults, who were instead spending their time on social networks.

But if you’re willing to stick with it, read on. Here’s why blogging matters to every single one of us (yes, every one reading this post):

1. Blogging gives you a voice

Blogs traffic in ideas and as a professional if you’ve ideas other than what your boss demands of you in a daily job, than a blog is the best way to share it widely. Quora or LinkedIn or Twitter sure help, but you’re playing in somebody else’s playground. I say build a blog yourself and it’s all you. You own your words, your ideas.

Get creative. You’re gonna feel the urge to do that someday soon. @dorieclark summed it best:

Writing is still the clearest and most definitive medium for demonstrating expertise on the web. But as thought leaders like Gary Vaynerchuk have shown with video blogging and fellow HBR blogger Mitch Joel with podcasting (i.e., audio blogging), as long as your content is rich and thoughtful, you can still build up a massive following and reputation regardless of your channel. In an information-hungry world, there will always be a need for expert content. And there will always be more readers and “retweeters” than there will be creators.

2. Use that voice with purpose

If you want to have an impact, you might as well be the one setting the agenda by leading with your ideas to influence the world. Reminded me (yes, I think of most things in life as a Steve Jobs quote) of something Steve Jobs said:

When you grow up you tend to get told the world is the way it is and you’re life is to live your life inside this world; try not to bash into the walls too much, try to have a nice family life, have fun, save a little money.

That’s a very limited life.

Life can be much broader. Once you discover one simple fact and that is everything around you that you call life was made up by people that were no smarter than you.

You can change it, you can influence it, you can build your own things that other people can use.

Once you learn that, you’ll never be the same again.

This thinking echoes one of Orwell’s motives for writing:

Political purpose: Using the word ‘political’ in the widest possible sense. Desire to push the world in a certain direction, to alter other peoples’ idea of the kind of society that they should strive after.

And, I think any good blog or book has a serious purpose. The rest of them blogs are boring as hell; kinda like some of the older posts I wrote in Act II of writing this blog. A mistake I don’t plan on making again.

3. Blogging sharpens your mind 

Nothing clarifies the mind better than the concerted effort to write a blog post. I learned this from @adamnash who, besides being a prolific blogger himself, also used to be a strong advocate of product managers on his team writing posts for the company blog as an exercise in thinking through product features from a user’s perspective.

What’s true for product managers is true for any professional across the board. Much like the iPhone’s limited mobile real estate forces designers to surface the most important features efficiently, a blank page on a blog forces you to channel your ideas on topics that mean something to your career.

Open an empty word document and try writing down the first thing that comes to mind about your “job” today.

Try it, it’s a liberating act.

4. Blogging helps you connect the dots

Facebook may connect you with people you already know, but knowledge networks like Twitter or Quora connect you with people you gotta know. A blog is the epitome of this dynamic.

I’m still good friends with the first group of bloggers I stumbled upon when I started this blog. Folks like Ann Handley, Jeremiah Owyang or Mack Collier among others. As time progresses, your thinking evolves, you focus on areas your mind leads you to (in my case – social networking) and you find other equally insightful bloggers to friend.

Fact is: blogging expands your circle of professional connections but more importantly guides you towards people who are more in line with your professional thinking.

So have I made a persuasive case for blogging? Frankly, this post is more a personal rallying cry to help me sustain my blogging, but rest assured blogging changed my life once and I’m betting on it doing the same again.

As Steve Jobs said:

You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path; and that will make all the difference.

So blog. Do it if you really love what you do. Heck, do it if you don’t love what you currently do.

And the dots will eventually connect.

Filed under: Best-of, Thoughts, Writing,

All the iPhone apps a Writer needs

Since my return to blogging, I’ve been trying to develop a regimen to get my writing in shape. A process during which I’ve put together an ideal stable of iPhone apps that enable me to save your fleeting thoughts – write and publish – whenever, wherever.

Every writer has their writing setup.

This is mine.

forrestgump-feather

I think to be a good writer, you’ve got to read, read, and read more. And then when you’ve an idea – write, write and write – wherever you are. Over time you learn how to discern good from bad writing, understand sentence structures, how to play with them, and finally through that knowledge how to break rules. Robert Louis Stevenson says it best.

All through my boyhood and youth, I was known and pointed out for the pattern of an idler; and yet I was always busy on my own private end, which was to learn to write. I kept always two books in my pocket, one to read, one to write in. As I walked, my mind was busy fitting what I saw with appropriate words; when I sat by the roadside, I would either read, or a pencil and a penny version-book would be in my hand, to note down the features of the scene or commemorate some halting stanzas. Thus I lived with words.

If you choose to do the same – “live with words” – in today’s smartphone world, there’s a slew of apps to check out, but the sad fact is most of it is crap. After wasting hours investigating these apps, I’ve curated the best; 4 reading and 4 writing apps, that’ll help every writer keep their New Year resolutions this year.

Reading iOS Apps

My two biggest sources of daily reading are: Twitter, and Google Reader. Anything I see there that I don’t have time to read I schedule for end-of-day on Instapaper; also sent daily to my Amazon Kindle, which is my fourth reading app.

One of the main reasons I picked the apps below is their multi-platform capability. You start reading a book on your Kindle, pick it up on your iPhone’s Kindle app later or maybe read it when you get home at the end of the day: all synced up. Same for the other three apps below.

By syncing a book across platforms, including a Kindle smart phone app, a dedicated Kindle reader, and the audio version, we can read more by reading in smaller chunks. We can get a bit of reading done whenever we have a few minutes. And then we can transition to longer stretches of pleasure reading with our dedicated Kindle reader.

In general I prefer web based apps for twitter and like @Tweetdeck a bunch, but the main reason I switched to Tweetbot was the ability to sync up tweets based on were you read it (Mac, iPad or iPhone).

I was stuck on @reeder, a very pretty Google reader app on Apple’s iOS universe, but given the number of feeds I subscribe to the entire process of reading became a chore.

What I needed was an app that made it easy for me to skim through hundreds of feeds and Newsify is the solution. Works great on the iPad and the iPhone.

This one’s a doozy. I’ve oscillated between Pocket and Instapaper, back and forth, for a while now. But, this past week as I figured out my writing style, I settled on Instapaper. I bet Marco’s smiling. Here’s why.

Search archives: I knew this feature existed, but as a writer, I didn’t realize how critical it was. As I mentioned above, reading is critical, and with a lil digital savvy you shouldn’t have to struggle finding great pieces to link to or re-read just because Chrome does an awful job with their not-so-Awesomebar.

Now if you route all the articles you find, whether it’s on Twitter, Google Reader (Amazon Kindle: can we send highlights and notes to Instapaper?) to Instapaper, now you can search through all of them later so you can link to exactly the right article you’re looking for.

Amazon Kindle integration: There’s magic in the power of habit, powered by the habit of one.

The goal is to channel as many of these curated, high-quality articles, you stumble upon during the day, into one distraction-free reading app just for your eyes, for the end of the day.

Instapaper has this amazing feature to route the day’s read-laters to Amazon Kindle at a specific time of day. I usually set it up for end of day and read these before I get ready to blog for the next day. That routine works great for me. Here’s how to create that setup for yourself. Hat tip @_davidsmith.

Before diving into the details I want to try and explain why this feature is so incredibly useful and has changed so fundamentally how I read content from the web. The Kindle is a device with a singular focus, reading. While it isn’t without flaws, the experience of reading long-form content on the Kindle is the best of any device I’ve tried. The e-ink screen is gentle on your eyes. The insane battery life and tiny size means that you can always have it with you. But most importantly it can only be used for reading which enforces a mental focus that I find very relaxing.

Within that context reading my Instapaper queue on my Kindle is the most comfortable experience I’ve found. I even find it better than the iPad app, which will good in its own right but provides far too much opportunity for distraction.

Agreed, agreed, and agreed.

Writing iOS Apps

Inspiration strikes anywhere. Just ask Galileo.

Today’s digital world allows you to do things that a moleskine just couldn’t. The most important moleskine notebook you can ever have is the one you carry with you everywhere and that’s your phone.

While picking these apps my goal was yet again multi-platform compatibility and inter-operability. The four apps covers the journey your words make from your mind to being written and published.

This goes without saying: it’s always good to carry a dictionary with you and the iPhone app’s dictionary is stellar, not only allowing you to find meanings and synonyms but also helping with pronunciation. I wish there were a similar app for grammar but too bad there isn’t a Kindle version for “Strunk and White’s Elements of Style” – 85 pages of Grammar Gold. That’s Gold, Jerry. Gold!

All you need is a blank page. Now imagine a blank page with a blinking cursor.

As intimidating as it has been for writers world-wide, for centuries; a blank page is the perfect way to get your ideas down as they flow freely onto paper.

And, I can’t think of a better app that allows you to just [focus on the writing, one sentence at a time], while the rest of your words on that page wait for your edits. I can’t recommend iA Writer enough. The best part is that it syncs up your words on iCloud (preferred method) or Dropbox (which would be my second option since it may lose stuff when offline).

Give it a try.

Of course, in some cases when I’m working on projects I have it saved on Google Drive or Google Docs. It’s definitely no iA Writer but if you have your stuff there, then it makes sense to have their iPhone and iPad apps cos it allows you to edit content (spreadsheets or docs) on your iPhone.

The last piece to this puzzle is publishing your thoughts; a blog being the easiest way to accomplish that. My blog’s been on WordPress for two reasons: it was the easiest to setup when I started nearly 8 years ago and it is great at helping your words reach the right audience when they search for your on search engines like Google (it’s called search engine optimization).

But the downside to WordPress is that they suck at designing beautiful apps and frankly their iPhone, iPad app sucks.

So imagine my surprise when I found Poster, the most beautiful, minimalist WordPress app you’re ever gonna find. And, it works with Markdown which I use on iA Writer to write my posts. Secondly, if I want to publish in HTML, iA Writer makes it super-easy to export-copy in HTML which I can then publish in WordPress. Plus, Poster has Dropbox integration so you can carry your posts on the cloud.

** Markdown is the simplest way to format your posts within the realm of your keyboard.

Now that you have all the tools you’ll ever need to write – at any point of time in your daily life – all that remains is to write like you give a fuck.

A better metaphor I couldn’t have thought of, so here goes. Robert Louis Stevenson, take it away

To know the secret of skating is, indeed, I have always thought, the beginning of winter-long pleasance. It comes as sweet deliverance from the tedium of indoor isolation and brings exhilaration, now with a swift glide to the right, now with a deft swerve to the left, now with a deep breath of healthy air, now with a long exhalation of ozone, which the lungs, like greedy misers, have cast aside after draining it of its treasure. But it is not health that we love nor exhilaration that we seek, though we may think so; our design and our sufficient reward is to verify our own existence, say what you will.

And so, my dear young friend, I would say to you: Open up your heart; sing as you skate; sing inharmoniously if you will, but sing! A man may skate with all the skill in the world; he may glide forward with incredible deftness and curve backward with divine grace, and yet if he be not master of his emotions as well as of his feet, I would say—and here Fate steps in—that he has failed.

Filed under: Social Media Tools, Writing

%d bloggers like this: