Category: Social PR
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The magic left the building with Jobs
I remember the moment Steve Jobs scrolled through his music and uttered those magical words – “scrolls like butter” – while illustrating the beauty of the original iPhone. It’s moments like this that you lived for, as a technology obsessed professional in Silicon Valley. And with Jobs we got to watch the Michael Jordan of…
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How to make Social Media work for Earnings
Does social media work well with earnings? It was my goal to find out a few weeks ago as we planned the social media component of LinkedIn’s first earnings announcement and the accompanying earnings call, which went out yesterday at 2pm Pacific time. For those of you who missed the action, here’s a recap. But,…
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Airbnb is sorry. Really, really sorry.
Airbnb CEO just blogged a much awaited response to what we (in the tech community) call #ransackgate (the unfortunate story of one of their customers who was ransacked) recently. As someone who dabbles in words, I found their blog post today a great start on their road to recovery. As I’d outlined in my post…
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Spin, Lies, and Airbnb
The one thing more absurd than the debt-ceiling cliffhanger these days, is the unraveling AirBnb PR fiasco that’s been getting more bizarre with each passing day. What really stands out is the botched PR response to an unfortunate customer experience, with multiple points of view obfuscating reality and closure. Airbnb is a service that helps people…
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Is the Press Release really dead?
No. Press releases are not dead… yet. Despite losing their relevance, they’re still alive for one reason – the distribution system, aka the press release wire services (Quora thread: Which press release wire services are popular and why?) – a well established / adopted system for dissemination of press releases to a large number of…
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Top 20 CEOs who Twittered in 2009
Since yesterday, there has been some blog chatter about Google CEO Eric Schmidt joining Twitter and the two auto populated tweets his id seems to have generated since yesterday. What’s even more odd are the tweets he’s following on Twitter: Heidi Montag, Diddy, and the Dixie Chicks, among others. Wow! But, I digress. As you…
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Why the Social Media Press Release is an Oxymoron!
So what’s the brouhahah all about this time. I miss attending an event and exciting stuff happens at the event. You guys may remember the event I was supposed to attend last week — Third Thursday, run by Mike Manuel and Chris Heuer. Apparently, Chris had a rountable discussion going and Stowe Boyd took exception…
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The death knell of traditional media
3 Facts and a Conclusion: Journalism and advertising is all about packaging the news in a consumable fashion, but social media seems to be reshaping the way we consume news: Fact 1: Web traffic to the blog pages of the top 10 online newspapers grew 210 percent year over year in December (Source: Nielsen Net…
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It’s COMCASTrophic!
COMCASTrophic (n): Poor “denial-of-quality-service” to paying customers. Disregard for customer’s time and patience. Here’s my 2-part rant. Customer Pain & the Marketing takeaway. Customer Pain: Against my better instincts, I decided to upgrade to Comcast’s Digital Silver Package! And ended up wasting my entire Saturday afternoon, trying to jostle my schedule to accomodate three visits…
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Update: Blogs as Crisis Management Tools
Quick Update: I know that RocketBoom viewers have been eagerly awaiting its re-launch, which hasn’t happened till now. Andy knows that a lot is running on this re-opening video but postponing the video launch twice already isn’t helping their brand image in any small measure. Actually, Valleywag has an interesting tidbit on how they feel…
Notes from Nothing 