Mario Sundar's Speakeasy

Twitter's 1st evangelism comms guy, Linkedin's 2nd PR guy. These are my thoughts on tech, public relations, and life.

Sun CEO sees ubiquity of corporate blogging?

How about ubiquity of CEO blogging? I don’t think so. I have said this before and I don’t mind repeating myself. I don’t see the era of CEO blogging happening, but I’d agree with the ubiquity of corporate blogging for obvious reasons, I’ll enumerate below.

(Credit: Corinne Schulze/CNET Networks)

Why CEO Blogging won’t work for most CEOs.

Earlier today at the Web 2.0 Expo, Sun CEO Jonathan Schwartz who’s one of the few CEOs blogging today suggested that rest of the executives will catch up with blogging and I beg to differ.

And he predicted, in effect, that the rest of the executive world will catch up. “Historically, communication took place by being a celebrity CEO who met with heads of state, and got the local media to cover it,” he said in an on-stage interview with O’Reily Media chief Tim O’Reilly.

As Godin stated earlier, here’s the problem with that assumption

Here’s the problem. Blogs work when they are based on: Candor, Urgency, Timeliness, Pithiness and Controversy (maybe Utility if you want six). Does this sound like a CEO to you? [Source: Seth Godin]

However, I agree with Schwartz when he suggests that there is a need for executives and leaders to communicate

“At some point the word ‘blogging’ will be anachronistic,” Schwartz said at the Web 2.0 Expo here in San Francisco. “I communicate.”

And, since not all CEOs are in the mold of a blogger (like Schwartz), the right question here is what are the easiest ways for CEOs to communicate effectively with their audience, given their disposition.

What may work for time-strapped CEOs?

1. Twitter.

CEOs can use twitter as a great online customer focus group where they can listen to users talking about your product/service. It’s as easy as steps 1-2-3 (just track your company name on twitter via a tool like tweetscan) and be a fly on the online wall.

As if on cue, yesterday’s post was followed with a Twitter Q&A initiated by Tim O’Reilly (again questions culled by tweetscanning Schwartz’s name) where Schwartz responds to questions from users’ on the panel.

However, I did collect all the questions after the fact, and forward them on to Jonathan to answer by email. The questions and Jonathan’s answers are below. I’ve presented it as if it were a twitter interview, snarfing up the questions from tweetscan, and then getting Jonathan’s twitter image from his own feed.

2. Corporate Blogs

Speaking of responding to user questions, despite my apprehension about CEOs wrestling with the challenges of a full-time blogging, I think it’s important that CEOs connect with the user community at every given opportunity. At LinkedIn, we’ve had our CEO Dan Nye respond to user questions on the NYT blog in the past.

And more interestingly, members of a company’s executive team can also be contributing bloggers (depending on how much time they’ve to spare). For e.g. how about a series from your CEO or maybe your VP of product around major product announcements. You can actually create a separate feed for these contributing posts if your audience so demands.

3. Professional networks.

Given my current day-job at LinkedIn, I’ve a close view of how you could use a professional networking site like LinkedIn for effective communication both within the company (via LinkedIn News) as well as external Q&A sessions with users of your product (via LinkedIn Answers).

Are there any other ways you see CEOs communicate effectively. Feel free to leave a comment, or two…

If you’re into corporate blogging, you may find these earlier posts of mine, interesting as well.

* ROI of Corporate Blogging
* Would Jack Welch have blogged as a CEO?
* Top 10 CEO Blogs (Redux) | March 2007
* 3 Resources on Corporate blogging
* The original Top 10 CEO Blogs (July 06)

Filed under: Business Blogging

Is promoting your CEO blog a good spend of your money?

Over at Mashable this past week, Erica Swallow compiles 15 interesting corporate blogs – some of which have found mention in our corporate blog rankings over the past 3 years. Guess which ones?

While I’ve shared similar tips in the past, there were a couple of new tips from the post that I wish to highlight.

1. Use the social graph to add “real voices” to your blog:

I think a lot of companies are collaborative group blogs with posts coming from different teams and a diverse array of employees from across the board. For e.g. at LinkedIn, we’ve had posts from nearly 90 of my colleagues (I’m the social media guy at LinkedIn and I edit our corporate blog) from across product, engineering, design, and our executive team. Google is another great example.

The official Google blog pulls insights from all over the company. Taking a quick look at posts from the past few days, I found updates posted by a software engineer, a technical program manager working on Google Apps for government, the vice president of search products and user experience, an entertainment marketing associate, and a university programs specialist — that’s a diverse crowd.

Connecting the people behind the products to the people using the products

What we’ve done on the LinkedIn blog, is to use our LinkedIn API to pull in the most recent LinkedIn profile image and summary for the post author. This gives you a better picture of who’s writing the post and if you’re interested in providing feedback to the author directly you can click through to their profile.

LinkedIn blog pulls in profile info on post authors

Facebook’s blog is very similar as they do the same pulling in the most current profile photo of their post authors. This is something all corporate blogs should be doing since it helps shine the spotlight where it should be shone – on the real voices of the company.

Again, I think this goes back to the basic ideal of social media within corporations – facilitating easier conversations between users and the teams that make the product. Read Hugh Macleod’s classic post on the Porous membrane and how that works within a socially smart organization.

Facebook's blog also pulls in author info frm social graph

2. To promote or NOT to promote a CEO blog:

CEO blogging is a challenging and frankly a debatable idea. But, if you have a CEO who not only likes to blog, but is actually good at it and can find the time for it – then go for it.

Erica even suggests promoting it:

You can’t put up a blog and expect people to just discover it. While that’s possible, it’s very unlikely. Just like any other business, marketing, or educational program you may run, you need to promote it.

There are a lot of ways to promote your blog, but one particular corporate blog is doing a great job with search engine marketing (SEM). Forrester Research’s CEO George Colony runs a blog called The Counterintuitive CEO. While searching for “ceo blog” on Google, you’ll run across his blog in the “sponsored links” section, where paid Google AdWords ads are displayed.

As you can see the first result that pops up when you search for CEO blog is the Top 10 CEO blog rankings that I did nearly 3 years ago.

Is promoting CEO blogs a good use of time & money?

One of blogging’s great advantages is that with a targeted content strategy (picking the right topics to blog about consistently) and a passionate CEO blogging, you don’t need to spend any $s on promoting it otherwise. More on that later.

What do you think? Is it worth spending money to promote your CEOs blog? Or is it spent more usefully in other marketing pursuits? Leave a comment on this blog or follow me on Twitter.

If you like similar content you should subscribe to my blog or follow me on Twitter!

So, while Erica’s post gives us a sneak peak at some interesting corporate blogs and goes over blogging basics I think at the end of the day – any company’s blog is valued based on two things COMMUNITY and CONTENT that’s useful to your community.

That’s pretty much it. That’s why I’ve been ranking corporate blogs based on their Technorati authority (for lack of a better metric), since it helps us identify how popular and engaging these blogs are with their community. Here are the Top 10 corporate blogs of the past few years.

And, if you’d like to see CEO blogs, check out the original killer post that started it all. Go here.

Filed under: Miscellaneous

Why CEOs should break their bad email habits

Update: Brian Chen from Wired writes of Steve Jobs’ “email campaign” with input from Steve Rubel and Brian Solis. My $0.02 per my original blog post below: I think a CEO “email campaign” (if true) sounds a tad manipulative and opportunistic. That said, a consistent Twitter outreach from a CEO seems a more authentic way to reach a far wider audience – and more effective. I can assure you a account will rival that of Gizmodo‘s w/ 83K followers and offer an easier way for a CEO to reach fans and media alike. Beg to differ. Please comment away. And, Thanks for reading!

If you like this content, follow me on Twitter!

Turn on Techmeme yesterday and and this is what I saw.

CEO emails were all the rage on TechMeme yesterday!

This is not an isolated occurrence.  I’ve been seeing a lot of emails coming from 1 Infinite Loop in the past 24 hours as well as preceding weeks.

One email to Steve Jobs asked him what he thought of Gizmodo saying Google had leapfrogged Apple with the release of the new Android operating system. Steve’s response,“Not a chance.”

Another emailer (via Mac Rumors) asked if Google was showing up Apple with its developer conference and if Apple had big announcements for WWDC. Steve’s response, “You won’t be disappointed.”

And Mark Zuckerberg of Facebook completed the cycle with his email to Scobleizer, who then proceeded to ask the question: “When do you throw a CEOs privacy under the bus”. Scoble then answered the question with a screenshot of the email string and:

UPDATE: Zuckerberg gave me permission to print this email while I was typing this post.

Cue Seinfeld tone: What’s… the deal… with CEOs and emails these days?!

I constantly review CEOs and their attempts at blogging. I’d have to agree with Steve Jobs’ BFF Larry Ellison that there are far more important issues for a CEO to deal with than to regularly write blog posts.  His exact words were, I quote: “Blogging was a silly diversion” for former Sun CEO Jonathan Schwartz. Zing. Yes, there’s always the one off crisis management blog post that I believe a CEO can deliver with much impact, but regular blogging is overkill.

That said, since my last post on this topic, the landscape for corporate communication has been radically transformed thanks to Twitter and its ability to offer anybody (even CEOs) a chance to communicate to their audience (maybe peers, employees, customers or the media) in an authentic manner with a minimal investment of time.

CEO Twittering is easier than CEO blogging but still an investment of time

A twitter account is a perfect way to strike the right balance (I’ve said it before). Plus, for any CEO (especially, a celebrity like Steve Jobs) the sky is the limit when it comes to the following he can gather should he choose to tweet on a regular basis. I’m just saying, cos he’s been emailing a lot lately. With that in mind, I wrote down 5 questions for a CEO or executive to consider before choosing to start with social media. Print this out and share it with your CEO, in case of an emergency.

1. First ask yourself: “Do I have something interesting to say?”

And, is that on behalf of my company’s brand or my own. Most of the executives who blog have a great personality in front of the social media camera and are comfortable playing the role of a celebrity. But, if you’re camera shy and would rather just get the job done and move on (like HPs Mark Hurd), forget about it.

Check out other executives who tweet. Is this something you’d be comfortable doing?

  • Former GE rockstar CEO, Jack Welch (1.2M followers). Topics: Sports talk. Lots of it. (I predicted he would tweet. Sorta)
  • Zappos’ CEO Tony Hsieh (1.6M followers). Topics: Pithy, inspirational quotes.
  • Cisco’s CTO Padmasree (1.4M followers). Topics: Tech, music, weekends and lots of engagement with followers.
  • Express’ CMO Lisa (17K followers). Style: Topics: Yes, she tweets often about Fashion. In many cases Express’.
  • Formerly Kodak’s CMO Jeffrey Hayzlett (21K). Topics: Travel and book related.

And, so many more. Yes, it’s pretty amazing. Also, do you know of any CEOs who have established a presence on Facebook to engage with their “fans”? Sorry. Former Governor Sarah Palin doesn’t count.

2. Does this tie into your branding strategy?

What surprised me most about Steve Jobs’ late night emails (there’s a part of me that still wants to believe it is fake) is that it contradicts the carefully constructed image we have of Apple and by association Steve Jobs. It paints him more Howard Hughes than PT Barnum. Every brand needs to continue that brand imagery on Twitter as well.

In Express Retail’s case, they have an integrated marketing and branding strategy where they aggressively promote their Twitter and Facebook avatars through their packaging, etc. If you consider Twitter a marketing channel, then go all out and try to tie it into the larger marketing / branding efforts of the org.

3. Does this tie in with your communications strategy?

Let’s not forget all of the above CEO emails were with bloggers and journalists. Mostly bloggers. The fact is most bloggers (and increasingly journalists) are on Twitter, plus your conversations are going to be broadcast to millions of other users in addition, making your communication more effective than an email. Plus, you can always DM (private message) a journalist if you want to say: “No“.

Check out a list of bloggers and journalists who are on Twitter already.

4. Have you considered the legal ramifications?

Understand that blogs and Twitter fall under the FTC’s guidelines, so beware of frivolous brand endorsements. And, don’t forget the SEC since that could be a bigger problem for you especially if you’re a publicly traded company. Here are some of the issues they watch out for (Source: BNET).

  • How information posted on a company Web site can be considered “public” and how companies can comply with public disclosure requirements under Regulation FD by posting information on their web sites
  • The liability framework for certain types of electronic disclosure, including:
    • how companies can provide access to historical or archived data without it being considered reissued or republished every time it is accessed
    • how companies can link to third party information or Web sites without having to “adopt” that content for liability purposes
  • clarification of how the anti-fraud provisions apply to statements made by the company (or by a person acting on behalf of the company) in blogs and electronic shareholder forums.

5. Just tweet it

If you’ve answered all the above questions with a “Yes”, then take the tiny little step of actually setting up your Twitter account (which should take all of 2 minutes). And, send out your first “Hello World” tweet for the world to see. Yes, it may seem intimidating now, but the ramifications of a positive engaging conversation with your customers has a positive impact to your brand.

But all of this is valid ONLY if you’re truly interested in having this as an ongoing conversation. With Twitter it’s a small yet considerable investment of your valuable time, so think twice before you jump in. Because if you quit doing it, you’ll be worse off than if you never started twittering. An easier way, would be to establish a presence on LinkedIn. (Disclosure: Yes, I work there).

If you’re interested in these topics, please subscribe to my blog. And, don’t be a stranger. Leave a comment, rant, rave or tweet me @mariosundar.

Filed under: Business Blogging, Leadership Communication, Public Relations,

Top 20 CEOs who Twittered in 2009

Since yesterday, there has been some blog chatter about Google CEO Eric Schmidt joining Twitter and the two auto populated tweets his id seems to have generated since yesterday. What’s even more odd are the tweets he’s following on Twitter: Heidi Montag, Diddy, and the Dixie Chicks, among others. Wow!

But, I digress. As you know one of the most popular posts on this blog; actually the post that got Marketing Nirvana initial recognition was a Top 10 CEO blogs post I did. I followed that up with the equally popular Top 10 Corporate blog series. And, I’ve wanted to focus on the next avatar of CEO communication – CEO Twitter ids.

Which CEOs have been naughty or nice on Twitter in 2009?

We have two types of “CEOs who Twitter”. Those famous for utilizing social media the right way – as a means to engage with their users (think @zappos) and on the other hand you have the already famous CEOs who may just be creating another channel to broadcast their “message” to users (think @ericschmidt) as TechCrunch suggests here. Irrespective of the rationale behind their joining, the correct way to tweet is to share your personality and engage in real conversations with your audience (think @padmasree). And, if a CEO’s twitter channel doesn’t possess these traits a twitter channel is nothing more than a meaningless personal billboard.

A final caveat: Before we get into the popularity contest, let me warn you that this ranking is far from accurate partly because it’s comparing apples and oranges. Some of these Twitter ids have had preferential treatment meted out to them, thanks to the much hated suggested users list. So, for what it’s worth – this list should be something you bookmark if you’re interested in checking out the state of CEO communication in social media. And, now, I give you the Top 20 CEO Twitter ids (based on the # of followers).

  1. Pete Cashmore – @mashable
  2. Tony Hshieh – @zappos
  3. Biz Stone (Twitter) – @biz
  4. Jack Dorsey (Twitter) – @jack
  5. Tim O’Reilly – @timoreilly
  6. Padmasree Warrior (CTO, Cisco) – @padmasree
  7. Evan Williams (Twitter) – @ev
  8. Kevin Rose (Digg) – @kevinrose
  9. Richard Branson (Virgin) – @richardbranson
  10. Mark Cuban (Dallas Mavericks) – @markcuban
  11. Jason Calacanis (Mahalo) – @jason
  12. Loic Le Meur (Seesmic) – @loic
  13. Mark Zuckerberg (Facebook) – @finkd (Facebook fan page)
  14. John Battelle (Federated Media) – @johnbattelle
  15. Michael Arrington (TechCrunch) – @arrington
  16. Marissa Mayer (Google) – @marissamayer
  17. Bob Parsons (GoDaddy) – @drbobparsons
  18. Eric Schmidt (Google) – @ericschmidt
  19. Reid Hoffman (LinkedIn) – @quixotic
  20. Jonathan Schwartz (Sun Microsystems) – @sunceoblog

Executives across the globe are slowly beginning to see how Twitter is easier than corporate blogging (as I’d recommended here) but also demands caution now that SEC regulations will be extended to this corporate social media tool as well. Stay tuned in future posts, for best practices on how executives can adapt their personal and company brand to emerging social media channels like Twitter. In the meanwhile, feel free to follow this CEO Twitter list I created with the above CEO twitter ids.

Question to you: which of these CEOs above are using twitter the right way, and who are not? It’s your chance to separate the naughty and the nice. Leave a comment.

Filed under: Social PR, Twitter

Yet another roundtable on Business Blogging

I know, I’ve been remiss in my regular blogging duties here lately but Gavin Heaton recently blogged about a recent panel on corporate blogging that I participated in at the German American Business Association. The entire video can be found online (embedded below). It is a tad long and if you’re already well versed in social media, then this is probably not for you.

But if you’re a small business and would like to learn more of the basics of corporate blogging and how companies need to adapt to the rapidly evolving media then do check it out sometime over the weekend. It featured a few of my peers in the social media biz I’ve been meaning to meet:

1. Mark Simmons – VP, Marketing at Six Apart

2. Mark Finnern – Chief Community Evangelist at SAP

3. Jennifer McClure – founder and board president of the Society for New Communications Research

4. Christopher Carfi – CEO, Cerado

5. Vassil Mladjov – CEO, Blogtronix

Look forward to many more conversations with my fellow panelists. In the meanwhile, check out the panel discussion below.

Once again, thanks to Pamela and GABA for the invite.

Filed under: Business Blogging

Should CEOs blog? And, if so, when?

The eternal question: Should CEOs blog? I thought I’d already covered this in earlier posts of mine (see lists below) when I concluded that it may be a great way to humanize a company esp. in moments of crisis when communication ought to be timely but wondered if it was worth a CEOs time.

Debbie Weil and Rohit Bhargava recently blogged about examples of two more CEOs, their blogging styles and their rationale for doing so:

1.Ted Leonis, Vice Chairman Emeritus – AOL (his blog):

Rohit shares Ted’s motivation to start his blog:

He was already successful, yet when he Googled his name, the first thing that came up was a relatively negative story from the Washington Post. His main first motivation to start his blog was to push that negative result down off the top ten results pages.

2. George Colony, Forrester CEO (his blog)

Debbie shares George’s take on the amount of time spent blogging. This is one of the main reasons I don’t advocate CEOs to not jump into full-time blogging.

“It only takes an hour a week,” he said but he finds himself thinking about writing the blog all week. “So it’s taking some of my mindshare.” So true. It’s one of the upsides as well as the downsides of maintaining a blog. You have to think. That’s hard.

My other posts on CEO blogging:

1. CEO blog apologies [Top 5]

2. When should CEOs blog? Ask Jeff Immelt.

3. Sun CEO sees ubiquity of corporate blogging

4. When and where should CEOs blog?

And, of course the legendary Top 10 CEO blogs/Top 10 CEO blogs ranked by Technorati. And, if you love numbers, here’s a bonus list – Top 10 CMO blogs.

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Filed under: Best-of, Business Blogging

Blog World Expo 2008: Corporate Blogging Myths and Reality

Just wrapped up my first panel discussion with Paula Berg, Southwest Airlines, moderated by Chris Baggot. What I loved about the panel was the level of Q&A interactivity that permeated the entire session – from start to finish.

Some of the key topics we touched upon were related to the motivation behind corporate blogs – goals, strategy, tactics, implementation and ROI.

Most of the questions we got asked are questions I get asked all the time when I speak at events and have addressed on this blog in the past:

For e.g.

1. Why should my company start a corporate blog?
2. Why should a CEO blog when he has more important things to do?
3. What about privacy laws?
4. What about the argument that corporate bloging is but a trend?


Once I’ve access to a laptop and wireles connectivity (moving from the Marriot to Hilton later today since I currently don’t have Internet access there), I’ll probably link to posts from the past that address the above questions.

I’m currently heading to the luncheon keynote with Guy Kawasaki and Steve Rubel. Should be fun.

Feel free to throw in questions you may have on the above topics. I’m currently blogging this from an iPhone – on the WordPress app.

Blogged from my iPhone

Filed under: Business Blogging, Speaking Engagements

Top 10 posts on Corporate Blogging

I agree with the Matt (Blog Herald) when he says that the Washington Post must have been living under a rock to have stumbled upon Corporate Blogging years after its being institutionalized in corporate America. It’s also over a year since my Top 10 CEO blog post, which featured Calacanis’ blog.

In a recent article called “Marketing goes to the Blogosphere“, Sarah Halzack writes:

Calacanis blogged to start conversations and be a part of a virtual community, but corporate bloggers are in it for other reasons: talking directly to customers or giving a personal touch to a big business.

The article is a case study on Honest Tea and Marriot’s blog, both of which haven’t yet found a place in my Top 15 Corporate Blog rankings. And, Sarah, quotes my good friend Debbie Weil with whom I’ll be speaking at Blog World Expo (September 19) – More on that later. Debbie describes the oft asked question on ROI of corporate blogging:

I think that the really important thing about using a blog as a business strategy is that usually you cannot connect the dots directly from blogs to revenue

There have been efforts in the past (in particular from Charlene Li at Forrester) that helps calculate the ROI of Corporate Blogging (go here and here). Since this is a much blogged about topic in the past, let me leave you with my Top 10 thoughts on related topics in a trip down memory lane.

Don’t forget to check out this quarter’s edition of Top 15 Corporate blogs a week from now, right here on Marketing Nirvana. (Subscribe)

Here’s a list of my Top 10 Blog Posts on Corporate blogging over the years:

#10. Top 15 Corporate Blogs – Ranked by Technorati – May 2008

#9. 5 Types of Corporate Blogs with examples – May 2008

#8. 5 Best Practices on Corporate Blogging – April 2008

#7. Future of Corporate Blogging – My panel discussion at SXSW 2008 – Mar 2008

#6. Let me clarify: Should CEOs blog? – July 2007

#5. Corporate Blogging ROI: What’s easy, what’s not? – Mar 2007

#4. Corporate Blogging ROI: Now we’re talking! – Feb 2007

#3. 3 Must have resources on Corporate Blogging – Nov 2006

#2. Why is Corporate Blogging Important? – Oct 2006

#1. Top 10 CEO Blogs – July 2006; the one that started it all!

…And, so many more

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Filed under: Business Blogging

HP’s Corporate Blogging Initiatives

If you’re in community marketing or engaged in social media initiatives for your company. Quit reading this post (not really), but at the earliest opportunity go find this book on bookshelves and buy it – Groundswell by Charlene Li and Josh Bernoff (Forrester).

Buy Groundswell to learn more about how companies leverage social media successfully

Buy Groundswell to learn more about how companies leverage social media successfully

Why buy Groundswell?

To learn more from gold-standard examples of how companies; big, small and everything in between and furiously leveraging social media to engage with their communities. IMO, the unique case studies is the single biggest reason a marketing manager would want to buy this book or maybe share with their peers and/or skeptical CEO.

An example of that would be HP’s core community team, run by Alison Watterson, who found mention in Groundswell. Here are some interesting tidbits about that team that I gleaned from the post. This is an example that’s applicable to any Fortune 500 company that’s wrestling with social media.

What is HP’s core community team?

It is one of very few truly cross organizational groups that is comprised of  people with Web marketing jobs throughout the company.  This means that everyone in the group participates in addition to our regular  job responsibilities .  Each of us is passionate about social media and often (but not always) are engaged in our individual business units online social activity.

What does this team do?

The group is responsible for reviewing and approving new blogs (not individual blog posts just brand new blogs).  The group also tackles new developments in the social media space.

Read the entire post here

If you liked this post, you’ll want to check out the following posts I’ve written in the past

1. My LinkedIn Experience (my panel discussion at SXSW 2008)
2. Sony gets corporate blogging? – (senior exec blogging case study)
3. Apple – their MobileMe blog saga (work in progress)
4. Cisco-Apple blog fight! (where blogging helps)
5. Southwest Airlines is nuts about blogging (oh! yae)

Does your company blog?

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Filed under: Business Blogging

The Future of blogging is…. Blogging!

I just read on TechCrunch about Jason Calacanis’ new mailing list. Now, before I jump into the topic of bloggers retirement, let me say that I owe one of my first big hits on my blog to Jason picking up on it.

It was the Top 10 CEO blogs (yep, the one with 72 comments) and I vividly recall the day I received thousands of inbound hits thanks to Jason. So, I was kinda surprised that he had bid adieu to blogging and switched to a mailing list.

Apparently, Jason’s rationale for the switch are three-fold:

1. Intimacy with a more focused audience (Jason believes mailing lists allow for that)
2. Crazed random commenters (who wouldn’t want to avoid them?)
3. Shiny new web 2.0 objects

I’ve got to agree with #3. The increasingly split world of web 2.0 sharing services from Twitter to Facebook has definitely started drawing the attention of a lot of bloggers including myself. And, to be honest, that almost derailed my blogging efforts by sucking the wind out of my blogging efforts.

That was until recently, I realized I was spending a lot of time on Twitter, Facebook, and FriendFeed and realized two things: firstly, I had a massively split audience and secondly, none of my conversations on any of those channels SEO’d as well as my blog.

So, I’ve decided to continue sharing quick thoughts on Twitter (many times a day), Facebook (a couple of times a day), LinkedIn (once a day), and Friendfeed (none). However, my thoughts on technology, corporate blogging, community marketing that I’d like my brand to be associated will definitely go on this blog. Plus, my blog is pushed into all of the above services (except LinkedIn). Hence my refocus on blogging and my presence on your blog reader on average a couple of times a day.

Feel free to share your social media habits in the comments section

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Filed under: Business Blogging