Month: August 2011
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How to make Social Media work for Earnings
Does social media work well with earnings? It was my goal to find out a few weeks ago as we planned the social media component of LinkedIn’s first earnings announcement and the accompanying earnings call, which went out yesterday at 2pm Pacific time. For those of you who missed the action, here’s a recap. But,…
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Airbnb is sorry. Really, really sorry.
Airbnb CEO just blogged a much awaited response to what we (in the tech community) call #ransackgate (the unfortunate story of one of their customers who was ransacked) recently. As someone who dabbles in words, I found their blog post today a great start on their road to recovery. As I’d outlined in my post…
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Spin, Lies, and Airbnb
The one thing more absurd than the debt-ceiling cliffhanger these days, is the unraveling AirBnb PR fiasco that’s been getting more bizarre with each passing day. What really stands out is the botched PR response to an unfortunate customer experience, with multiple points of view obfuscating reality and closure. Airbnb is a service that helps people…