Month: February 2011
Why do fans “unlike” or “unfollow” your brand?
Exact Target released a report last week that reiterates what we already knew about brands and companies testing the consumer’s patience with non-stop promotional material. It fails. Apparently, the #1 reason across all three platforms – email, Facebook and Twitter – for folks unfollowing brands is too many postings or updates. Just like with any…
My keynote chat at the Online Marketing Summit 2011
A couple of weeks ago, I spoke at the Online Marketing Summit where I had an opening day keynote chat with Aaron Kahlow on topics ranging from the future of the social media strategist role (something I discussed on Quora recently) to discussing smart ways for marketers and businesses to use LinkedIn. Aaron Kahlow and…