Month: August 2010

Linkedin, LinkedIn in the News

August 28, 2010

Previously on LinkedIn: Why Killer Profiles Matter

Another week goes by and a lot of great LinkedIn tips unearthed including a simple articulation of how every professional should craft a killer LinkedIn profile, and more. As Sr. Social Media Manager at LinkedIn, I monitor the social media airwaves for business networking tips, tricks and news so you don’t have to. Here’s this…
HOW-TO Use Social Media, Miscellaneous

August 25, 2010

Resumes SUCK. 3 things you can do about it now!

There I was… battling slumber as I came this close to ignoring my focus on deliberate blogging – yes, it’s a play on deliberate practice (well, never mind). And, all it took for me to get this post up was a kick in the blogs from an old post (circa 2008, but relevant today) by…
Miscellaneous

August 24, 2010

Are European companies more clueless about social media?

Readers of this blog may have noticed this past week that I wrote of two posts on how business – both large corporations and small businesses – either don’t get social media or don’t get how to measure social media ROI. But as I’d mentioned earlier today, the new world of work is global in…
Miscellaneous

August 23, 2010

The New World of Work

Social networking sites are reshaping the world of work in a way we haven’t seen since the dawn of the Microsoft era. This blog series will shed some light on the huge advantages they bring to the workplace that will affect the way the next generation works. A recent Harvard Business Review report highlights six…
In the News

August 22, 2010

In the News: Being a Trust Agent

As LinkedIn’s social media guy and given my experience around community marketing, I get quoted on social media themed articles or blog posts. Here are the three most recent quotes that appeared in some of my favorite blogs and magazines – Inc. Magazine, Mashable and Chris Brogan’s blog – where I talk about social media…
Social Media ROI

August 18, 2010

Companies still don’t get social media ROI, but do it anyway

Most companies these days do social media today (In a recent survey, nearly 72% of marketers say they use social media – see survey below). Now, don’t get me wrong, I know the tangible benefits that social media brings to a company, but not having clear goals before engaging in social media nor having an…
Miscellaneous

August 16, 2010

Is promoting your CEO blog a good spend of your money?

Over at Mashable this past week, Erica Swallow compiles 15 interesting corporate blogs – some of which have found mention in our corporate blog rankings over the past 3 years. Guess which ones? While I’ve shared similar tips in the past, there were a couple of new tips from the post that I wish to…
Linkedin, LinkedIn in the News

August 13, 2010

Previously on LinkedIn: Plotting career success and more tips

Another week goes by and a lot of great LinkedIn tips unearthed as well as cool coverage about our Data Analytics team at LinkedIn. As Sr. Social Media Manager at LinkedIn, I monitor the social media airwaves for business networking tips, tricks and news so you don’t have to. Here’s this week’s awesomeness! Ask me…
Miscellaneous

August 12, 2010

Why businesses continue to fail in social media

Businesses are confused by social media, always have been. Many businesses feel compelled to start a Facebook page or a Twitter page the same way they used to feel the need for a blog, but they’re not sure why? They amass thousands of followers on Twitter. Now, what? Always start with the goal and find…
Business Blogging

August 11, 2010

If your small business does not have a blog, be concerned

A week ago, I found this gem of a video on the need for blogging. Some valuable comments from Seth Godin and Tom Peters on why blogging matters to any professional. I couldn’t help but think of how much more important blogging is to small businesses and wondered how many small businesses actually blogged. More…