Mario Sundar's Speakeasy

Twitter's 1st evangelism comms guy, Linkedin's 2nd PR guy. These are my thoughts on tech, public relations, and life.

Are you hurting your business relationships by syncing Twitter and LinkedIn?

Quick Update: Chris Brogan just posted his tips on using LinkedIn effectively. Sheds light on best practices he follows, some of which I’ve outlined below. Read more on Chris’ blog. And, here’s another on how to use LinkedIn status updates. Priceless.

I noticed my good friend, Chris Brogan, seems to have come down with a case of Twitter overkill, on LinkedIn. Let me explain. Recently, we started letting our users sync up their LinkedIn and Twitter accounts. That lets you stream your status updates from LinkedIn to Twitter and vice-versa. You do have the option to selectively update your LinkedIn account with only those tweets tagged #in or you could let the whole fire-hose of your twitter imagination run riot on LinkedIn.

Keeping Business and Social Connections separate

Keeping Social and Professional unique and separate. Pic Source: nutmegthepuppy, flickr

Would you take your vacation pictures and paste it in your cubicle. No, you wouldn’t. So, why does it seem ok to let in your entire twitter stream directly to LinkedIn. That said, I’m sure you’d love to show off a picture of  you standing next to a business celebrity you may have stumbled upon and paparazzi’d while on vacation. The problem with these auto twitter streams is that folks like Chris start seeing a relentless twitter stream when they log into their LI homepage.

Of course, this is dependent on the # of friends you’re connected to on LinkedIn, as well as how twitter friendly they are. In Chris’ case, since he’s both a best selling author and marketing expert he probably has a ton of connection invites (most of which he accepts – more on that later) who also have a lot to say on Twitter. Unfortunately, some of them chose to stream all that Twitter to their LinkedIn accounts.

Chris Brogan's LinkedIn page with Tweets

So, here are three quick tips for those of you who are interested in nurturing your business relationships on LinkedIn via network updates but would like to avoid annoying your business connections with a meaningless interfering Twitter stream:

1. Control the flow of tweets in your stream:

As Chris recommends, go to your LinkedIn-Twitter sync Accounts and Settings and turn down the Twitter faucet. Secondly, make sure the tweets you bring in to your professional LinkedIn ecosystem are hashtagged #in and have a business context.

For e.g.

vs. the random LOST tweet that popped in to my LinkedIn stream today.

2. Hide the noisy twitterers in your stream:

Secondly, increase the quality of your connections (keeping it business) and spring clean your LinkedIn accounts every once in a while. Many times when I see persistent, random tweets come in from people I don’t very well recognize I use that as an opportunity to weed out the connections that may have sprung up inconsequentially.

When you see someone spam you with their tweets, all you’ve to do is mouseover the right of each status update, which will pop up the HIDE button. Click on that and you won’t receive updates from that user no more. You can also do this on your Facebook feed, if you’ve a noisy friend, for e.g.

For a more granular control of the updates you see on the homepage, click through to this Update Settings page where you can then tweak updates by either connections or Type.

Let’s not forget, LinkedIn is a business focused networking site, so letting in all your tweets – all personal and business – will have the exact opposite effect you were hoping to achieve by using the site. And, by that, I mean it’d end up hurting the same business relationships you were hoping to nurture.

Plus, be thoughtful while you send out those LinkedIn connection invites. My rule of thumb is to invite folks I’ve met a few times, talked to and who can recognize my personalized invite right away. What is yours?

3. Time your status updates for maximum effect:

Now that you’re no longer that noisy neighbor everyone’s calling the cops on. Learn how to use your LinkedIn-Twitter sync to maximum effect for your business. Time your relevant, most impressive tweets or status updates for maximum effect. By that I mean scheduled updates at the most effective timings. Here are some tips on what’s the best time to tweet. There are a slew of services that allow you to tweet information to select services. Three that come to mind – Tweetdeck, Hootsuite, and Seesmic – all of which allow scheduling your tweets.

Tweetdeck’s new update in particular has me wowed since it allows me to not only shorten and track the effectiveness of links through my account, but it also let’s me schedule tweets across LinkedIn, Facebook, and Twitter.

One last tip: If you’re a small business owner or the social media manager who runs your company’s official Twitter account (like I do here), I’d recommend tying that to your Twitter account. If your company does not have a Twitter account but you’d still like to share the latest happening at your company with your LinkedIn network, then consider adding your company’s blog to LinkedIn. More on that here.

These tips are just the beginning. I’ll continue to blog on ways you can use social media effectively at work and for your business, right here on this blog. Please consider subscribing to my blog or following me on Twitter.

Questions or comments are also highly appreciated. Fire away in the segment below.

Filed under: Linkedin, Twitter

19 Responses

  1. […] original here: Are you hurting your business relationships by syncing Twitter and … var addthis_language = 'en'; Tags: business, chris, stumbled-upon, these-auto, […]


  2. Ralph Delzepich says:

    that is an awesome summing up of some important features regarding the integration of one’s online activities (and not annoying your network), I really like your article.

    best regards,


  3. Arminda says:

    Thanks for this great article. I’m rethinking the way I sync between Twitter and LinkedIn. I appreciate the insight you shared.


  4. This is so well explained. Thank you. I wonder if the site itself could be tidied up a bit in this particular workflow.


    • Mario Sundar says:

      Thanks @arminda, @ralph for the comments and kind words!


      Much appreciated! I’ll definitely pass on your feedback to the team. Love your new post on LinkedIn, btw. The last few tips get to the heart of business networking. Look forward to more posts like that.


  5. Michael Jensen says:

    Thanks Mario! Good insights here, I’ve often thought about this, and your post persuaded me to take action.


  6. Arminda says:

    I unsynced my accounts this morning – right after I commented here. Thanks, again!


  7. […] post de Chris Brogan (@chrisbrogan), gurú de los Social Media, y de Mario Sundar -de Linkedin-abordan el […]


  8. Joseph Sunga says:

    Thanks for breaking it down like that. I personally don’t link my Twitter account to Linkedin or Facebook, but I do take advantage of the #in and #fb if I really wanted to let those other networks know.


  9. Mario Sundar says:


    Makes sense if you were syncing all your tweets (social and business).


    #in, #fb is what I do. But increasingly I’m using @tweetdeck since it lets me schedule tweets across all my social networking sites.


  10. This is a fantastic article! You have put into print what has always been running through my mind!! I hope this clears up the air waves over there soon! Thank you!


  11. ewink says:

    thanks for share this


  12. Jay Philips says:

    People should separate what they do on Twitter and LinkedIn unless their Twitter account is purely business, which most of them are not. Same goes for FaceBook, there is a reason why business and personal are different, in meaning, what we do, how we are, etc. If someone wants to post a specific Twitter status to a link about their latest business blog or search for a job then they should manually add it to their LinkedIn status.

    Same goes for FaceBook, Twitter feeds are not always relevant on FaceBook so keep in in the Twitterville.


  13. fauzanderas says:

    noticed my good friend, Chris Brogan, seems to have come down with a case of Twitter overkill, on LinkedIn. Let me explain. Recently, we started letting our users sync up their LinkedIn and Twitter accounts. That lets you stream your status updates from LinkedIn to Twitter and vice-versa. You do have the option to selectively update your LinkedIn account with only those tweets tagged #in or you could let the whole fire-hose of your twitter imagination run riot on LinkedIn.


  14. callielipkin says:

    Another reason to keep the tweeting to only the essentials and keep it business friendly. I have gotten some great feedback from linked-in syncing when I am tweeting looking for things I need for my photography productions – my linked-in contacts write in and help me. So I am tentatively keeping synced for now.


    • Mario Sundar says:

      Agreed, @Callie. But, tht’d work only if your tweets are all professional, else it tends to pollute your LinkedIn environment.

      That said, your usage seems to be yielding the right results 🙂

      Thanks for your comment! Keep em coming.


  15. […] of LinkedIn tips from connection etiquette to LinkedIn and Twitter (to sync or not to sync – something I covered here). It feels like a collection of recent tips and tricks and I’d recommend you bookmark the […]


  16. Alfred says:

    Way cool! Some very valid points! I appreciate you writing this
    post and also the rest of the site is very good.


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