Lately, I’ve been thinking a lot about company values and culture. Our new CEO (Jeff) and founder (Reid), shared LinkedIn’s mission and values at a recent all-hands (pics here – http://is.gd/1dTtD).

Defining corporate culture is an extremely arduous task: part art, part science, part mystery. And redefining corporate culture may well be the Holy Grail in organizational management science.

Can it be done?

HBS’ Peter Bergman thinks it can be done – with stories. Yes, stories! As community evangelist, my role encompasses external evangelism. For e.g. letting our users communicate how LinkedIn has impacted their professional success, which we then chronicle on the blog –

http://blog.linkedin.com/category/success-stories/

And, Peter’s suggestion indicates that internal company culture can be changed with such stories.

“To start a culture change all we need to do is two simple things:

1. Do dramatic story-worthy things that represent the culture we want to create. Then let other people tell stories about it.

2. Find other people who do story-worthy things that represent the culture we want to create. Then tell stories about them.”