I hear this all the time – what’s the deal with all the Twitter Noise – not noise on Twitter, but the buzz about Twitter. While explaining the value proposition of Twitter to professionals, I realize that its true value surfaces only when you eliminate the noise inside of Twitter.

So, here’s a quick guide to implementing those filters real quick that’ll then allow you to enhance your productivity not detract from it, while using a service as noisy as Twitter.

Depending on how much time you have (2 minutes or 10 minutes), choose either LinkedIn’s Company Buzz app or TweetDeck (An Adobe Air App) to customize your productive Twitter experience. Today, I’ll walk you through the 2 step installation process for Company Buzz.

Step 1. To install LinkedIn’s Company Buzz app, go here (requires a LinkedIn account)

Step 2. While one-click-installing the app, you can select whether you want to app to be displayed either just on your profile or on your LinkedIn homepage as well. Update Settings, and Boom!

A – List of most recent “company” related tweets. In my case “LinkedIn”

B – Topics you’d like to follow. While, installation pulls up the most recent tweets of your current company, you can also set up additional topics/keywords to follow – like your name (@mariosundar or “Mario Sundar”)

C – Buzz words that are closely associated with tweets related to the topic that can be used to further filter through the tweet volume you see in A

D – Trends based on the volume of tweets in a week, related to the topic

Fin.

You can access the Company Buzz app, either through the Applications tab on the LinkedIn homepage or bookmark this URL. Can this be any easier?

Feel free to share your thoughts on the Company Buzz app in the comments section