Mario Sundar's Speakeasy

Spero Ventures. Early LinkedIn, Twitter. These are my thoughts on tech, brand, marketing and community.

What can Google’s SearchWiki do for you?

Marshall Kirkpatrick (Read/Write Web) and Robin Wauters (TechCrunch) express their dismay, fear and admiration for Google’s boldness in releasing their new personalized voting and commenting feature:

Marshall writes of Google SearchWiki:

It’s a big deal, it’s awkward, it’s frightening, it’s brave, it’s already both loved and hated.

Robin Wauters (TechCrunch) says:

Whether you like SearchWiki, the new voting and commenting feature for search results Google introduced last week, or not, it was undeniably a bold move for the company to turn on the feature for everyone with a Google account at once instead of gradually releasing it.

The Genesis

The Google Preferences feature, reminds me of Facebook’s initial attempt at receiving user feedback for their feed items to help provide you more targeted results. (Facebook’s product blog post)

News Feed will use this feedback to further tailor stories for you and to identify the types of stories and applications you might like to see in the future.

Facebook feeds digg like functionality

Facebook feed's now defunct digg like functionality

The digg like thumbs-up-down functionality on Facebook has now morphed into the following:

Facebook feed preferences

Facebook feed preferences

Google’s attempt provides every Google account holder a way to customize search by re-ranking, deleting, adding, and commenting on search results. (Google’s product blog post)

Starting today you can do all this and tailor Google search results to best meet your needs.

Google SearchWiki for "Mario Sundar"

Google SearchWiki's digg like functionality

For Google it’s also a great way to provide you more targeted results and hopefully a more personalized experience within your Google account. What’s also interesting is the ability for you and other users to comment, submit other URLs for the search item you’re looking for. Hopefully, this will also enhance the accuracy of search results for everyone.

Google SearchWiki - Adding URLs

Google SearchWiki - Adding URLs

Share your thoughts on Google’s search wiki

Filed under: Miscellaneous

2 Responses

  1. I think SearchWiki is a good thing – as much as Google can tweak their search algorithms, spammers always try to game the algos and get listed. Nothing beats ratings given by real human consumers of web pages!


  2. Mario Sundar says:


    I also think it’s a great way to offer customized search results for millions of users. I think that’d be a killer side-effect of the search wiki itself.


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