Month: October 2008
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7 Habits of Highly Effective Corporate Bloggers
This post is syndicated from the column I write in MarketingProfs and contains a summary of the panel I recently moderated at Blog World Expo with corporate bloggers from Dell, Yahoo!, Facebook and Kodak. — Since my last post on corporate blogging here, a lot has changed. I’ve had a chance to practice many of…
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When Harvard Business taught corporate blogging!
A trip down memory lane. In November 2005, Harvard Business School outlined the benefits of corporate blogging in a Harvard Management Communication Letter: …the school said blogs enable the brave few “to connect with customers online and advance corporate communications and marketing goals” and added that a well-written blog can boost a company’s credibility. The…
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iPhone vs. Kindle: Who Won?
Quick Update: Perfect timing. The Boy Genius Report just outed some pics of the second version of the Kindle. The form factor is definitely an improvement over the original, so those wanting to buy a Kindle may want to wait for a bit. Check out the post. (pics here) Back to my original post. —…
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Should CEOs blog? And, if so, when?
The eternal question: Should CEOs blog? I thought I’d already covered this in earlier posts of mine (see lists below) when I concluded that it may be a great way to humanize a company esp. in moments of crisis when communication ought to be timely but wondered if it was worth a CEOs time. Debbie…
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Apple’s anonymous blogger tells all?
Oh, Apple! As a complete lover of all things Apple and a (once) frustrated MobileMe user, I’ve agonized over the MobileMe saga which started with their lame attempt at corporate blogging, continued with the MobileMe’s terrible performance, my personal experience using MobileMe and ended when they prematurely closed the “corporate blog” and redirected all questions…
Notes from Nothing 