What are the five strengths of a Community Manager?

As I’d mentioned in my most recent post, last week was a mix of furious blogging and a quick break, which was forced by a ton of stuff at work, off-site meetings, speaking opportunities, etc… In the midst of all this structured chaos, I enjoyed taking the Clifton Strengths Finder Test (that I highly recommend).

Since I’m both a community guy and a blogger, I assume these themes are replayed in the work lives of other community managers/corporate bloggers as well. Here are my five key work themes arranged in order of importance and prominence to me as a professional:

#1: Positivity

People who are especially talented in the Positivity theme have an enthusiasm that is contagious. They are upbeat and can get others excited about what they are going to do.

#2: Connectedness

People who are especially talented in the Connectedness theme have faith in the links between all things. They believe there are few coincidences and that almost every event has a reason.

#3: Communication

People who are especially talented in the Communication theme generally find it easy to put their thoughts into words. They are good conversationalists and presenters.

#4: Includer

People who are especially talented in the Includer theme are accepting of others. They show awareness of those who feel left out, and make an effort to include them.

#5: Activator

People who are especially talented in the Activator theme can make things happen by turning thoughts into action. They are often impatient.

Well, looks like I just found my dream job! Something I’ve been saying for a while. Interestingly, my role as a chief blogger benefit greatly from traits 2 and 4. The need for a community manager to take feedback from users to team and team to users is enabled by trait 5. And, positivity is an all-round indicator of how well a community manager can connect users with a positive brand impression & experience.

So, what do you think? Are there any traits of a community manager that’s missing here or that you think is critical. Would love to hear from you. Feel free to leave a comment. Or better still…

Sign up to receive Marketing Nirvana posts either in your RSS reader or Email Inbox (Subscribe now!)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Comments (



  1. Persuasive Picks for the week of 07/21/08 : PerkettPRsuasion – The PerkettPR Blog

    […] What are the five strengths of a Community Manager? Many of last week’s picks centered around the topic of community. Here’s another good one to add to the bunch written by Mario Sundar, Community Evangelist & Chief Blogger at LinkedIn. […]

Create a website or blog at WordPress.com