Mario Sundar's Speakeasy

Spero Ventures. Early LinkedIn, Twitter. These are my thoughts on tech, brand, marketing and community.

Virtual resume = Google Vanity Search!

Here’s another topic I’ve blogged about relentlessly in the past. In a post titled “More resumes going virtual“, Marci Alboher from the New York Times talks about the next generation of virtual resumes.

The origins
In April of 2007, Adam Darowski (a blogger friend) wrote quite a popular post on how your blog is your new resume (of course, virtual)! Joshua Porter of Bokardo picked up on it adding his thoughts to the meme and it then stirred quite the discussion.

My take
This then got around the echo chamber of Techmeme before I picked up on the thread but my conclusion was an extension of that idea. I posited that your virtual resume is eventually going to become your default Google vanity search. You heard me right. How many of you have googled your name? Try it. What does it show? In most cases either your blog and/or your social networking site. However, let me add:

1. Most blogs are NOT professional

2. Most social networks are NOT professional

My Google search [as of July 2008] yields the following results (in order of appearance):

1. My Marketing Blog (Subscribe)
2. My Professional Network (LinkedIn)
3. My Photo Profile (Flickr)
4. My Social Networks (Friendfeed/Twitter)
5. A Marketing blog I guest blogged at (Mprofs)
6. A blog interview I did (LexBlog)
7. A video interview I did (CNET)

Now THAT is a virtual resume. I understand most folks are not social media types/edge case users like me and hence won’t have the time to blog and create a robust multimedia profile online. Plus, I know how time intensive, blogging can be in addition to your day job.

So, the easiest way to get an online identity would be to create a LinkedIn profile in a matter of a few minutes, which will then form the basis for your virtual resume aka search identity. (Disclosure: I’m LinkedIn’s Community Evangelist)

So what is your Virtual Resume? Do you need one?

Sign up to receive Marketing Nirvana posts either in your RSS reader or Email Inbox (Subscribe now!)

Filed under: Miscellaneous

5 Responses

  1. What a difference a year makes. With the proliferation of services such as Twitter and FriendFeed, the blog really isn’t always the central home of your brand anymore. I think you’re right you’re right that while the blog may be the first thing listed on your Google vanity search, the search itself is more your “resume” than the blog.

    …and to play the Google Vanity Search game…

    1. My blog
    2. LinkedIn profile
    3. FriendFeed stream
    4. My BatchBlue bio
    5. MyBlogLog profile (really?)
    6. A YouTube video interview of me on Technorati
    7. My Facebook profile
    8. My favorite author linking to me

    I’d say that’s a pretty good summary, especially since I know there’s at least one more Adam Darowski with a blog (ha! he’s gotta change his name now! I own this space!),


  2. Mario Sundar says:

    Hi Adam,

    Love the fact that your Vanity search resembles mine very closely!

    Well, as much as I’ve strayed away from the blog from time to time I’m beginning to realize how much more effective it could be.

    Look at Facebook, FriendFeed and I’m sure there are gonna be other services that allow you to aggregate different content streams. But, in addition to that, I possibly need 3 other streams that I can populate at different frequencies.

    LinkedIn – Professional (once a day)
    Blog – Professional, in my case (2 – 5 posts a day)
    Twitter – Social/Professional (10 – 20 times a day)

    Now no matter what you do in the above 2 streams, it populates to your content aggregators which then feeds that audience.

    Makes sense?

    This actually deserves a separate post!


  3. […] a certain degree of propriety wherever you are on the web and that ties to my previous post on crafting, developing and maintaining your online brand. Cos, what you do on the Web stays on the Web – […]


  4. […] 3. Virtual Resume = Google Vanity Search […]


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s