So, I was about to beat my insomnia by falling asleep when I (for some reason) decide to go over my Google Reader and look what I find, a blog post I had to blog about. Sean Moffit over at Buzz Canuck, draws attention to an IBM research item that analyzes why users flock to social networking sites? (Read his blog post here)
Source: .mw
Here’s my version of the IBM study breakdown.
Why do users flock to social networking sites? (See chart here)
1. Purely Social (53%)
For community – 31%
For Family & Fun – 22%
2. Professional (38%)
For Peers – 28%
For colleagues – 4%
For Money – 6%
3. Brand (9%)
For Brand kinship – 9%
It’s interesting that 9% of individuals seem to be on social networking/media sites for a certain brand kinship. Now, couple that with my most recent post where I drew attention to the fact that social media sites like twitter affords a great opportunity to connect with folks working at these companies (Read how Dell, LinkedIn and Comcast encountered users on social media sites), and we may be onto something.
Community Managers and their Twitter id’s
Sean used LinkedIn (yay!) to gather a list of 25 community focused individuals from companies ranging from Apple to Microsoft. And so, taking a cue from Sean’s post, I’ve culled the twitter ids of the community managers he outlines on the post (or at least the ones I could find). Since, these are the individuals expressly tasked with maintaining that “conversation” with users, feel free to follow us.
- Will Pate: Community Evangelist – ConceptShare (@willpate)
- Mario Sundar: Community Evangelist – Linkedin (@mariosundar)
- Eric Skiff: Community Evangelist – Clipmarks (@ericskiff)
- Marilyn Pratt: Community Evangelist – SAP Labs (@marilynpratt)
- Brett Meyers: Community Evangelist – Zloop (@brettmeyers)
- Hal Bryan: Community Evangelist – Microsoft (?)
- Maxwell Gold: Community Evangelist – Brightcove (?)
- Steve Kapsinow: Community Eevalist – Jupitermedia (?)
- Jenny Paine : Community Manager – Live World (?)
- Erin Anderson: Community Manager – Flexpaths (?)
- Cindy Bowen: Community Manager – Sony Entertainment (?)
- Ryan Knight: Community Manager – Yahoo (@yank)
- Jennifer Puckett : Community Manager – Disney (?)
- Jim Lynch: Community Manager – Ziff Davis (@jwlynch)
- Melissa Parrish – Community Manager – Real Simple (?)
- T.J. Degroat: Community Management – Digg (?)
- Laura Gluhanic: Community Advocate – Ning (?)
- Jake McKee: Community Guy – Formerly Lego (@jakemckee)
- William Azaroff: Community Engagement – VanCity (@wazaroff)
- Carole McManus: Community Specialist, formerly Yahoo 360 (@puttopal)
- Asa Dotzler: Catastrophist, Mozilla (@asadotzler)
- Scott Wilder: GM Intuit Online Communities (?)
- Jennifer Lord: Online Communities Producer-Corus (?)
- Mark Freeman Williams: Online Communities – Apple (?)
- Peta Haigh: Online Communities Producer – BBC (?)
- Anand Iyer: Developer Evangelist – Microsoft (@anandiyer)
- Damon Billian: Director of Customer Evangelism – Mint (@dbillian)
- Jayne Karolow: Director of Community at LocaModa – http://www.wiffiti.com/a/jayniek
- Domini Perri: Community Manager, Utterz – (@domjp)
- Daniel Ha: Disqus (@danielha)
- Maggie: Director of Global Community at TripAdvisor (@mizmaggieb)
Interestingly, I couldn’t find the twitter ids of the majority of the community folks on the list. hmm… Any other community managers missing from this list, please leave a comment. And, if you know the twitter ids of some of the above-mentioned individuals, feel free to suggest that as well on the comments section. Stay tuned for more.
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