Well, you know a conversation has come full circle when it appears in either the Wall Street Journal (WSJ) or New York Times and then enters the echo chamber via Techmeme. At the expense of hearing myself echoing similar sentiments that were once echoed by a set of bloggers ranging from Darowski, Bocardo, Jeremiah and myself. Here is a summary of one such discussion.
Yesterday, Kevin J. Delaney of WSJ wrote a piece (“You’re a nobody unless your name Googles well”) on how central a Google vanity search is to your online identity:
In the age of Google, being special increasingly requires standing out from the crowd online. Many people aspire for themselves — or their offspring — to command prominent placement in the top few links on search engines or social networking sites’ member lookup functions. But, as more people flood the Web, that’s becoming an especially tall order for those with common names. Type “John Smith” into Google’s search engine and it estimates it has 158 million results.
I concur. Actually, in the previous discussion generated by Adam Darowski on how your blog is the new resume, I voiced a similar opinion:
As I’d mentioned in my post below, the best repository for your online identity is your vanity Google search. My online brand a.k.a vanity search yields my blog, my other blog (mprofs – where I contribute), my LinkedIn profile (Disclosure: I work for LinkedIn), my Images (Flickr), Video, Events, etc… Now, that’s a comprehensive identity.
On boosting visibility, Kevin writes that:
Some people have taken measures to boost their visibility online, including creating listings in professional directories and paying companies to help them appear more prominently in search results.
One of my earlier posts, I contend that finding your dream job inevitably depends on your online identity and there are two ways to get there. Option A: Blog regularly, between 3 to 5 times a week (as I’m doing today at 12:20 in the morning) on topics that you’re passionate about. This is definitely going to raise your online profile and result in a very high Google ranking for your name. Option B: A less time intensive approach, would be to use a tool like LinkedIn to create a profile and thereby define your professional identity (I currently work for LinkedIn).
Is there any easier way to define your online professional identity?
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