As most of my readers know, in the recent past I’ve been focusing on corporate blogging and even recommended a few posts on it. This past week, I’ve immersed myself in crafting and launching a corporate blog for LinkedIn! Yes, it’s been as much fun as talking about it, but there’s a lot more details to attend to while launching. But it’s finally live and you can check it out here:
LinkedIn Blog | Subscribe to RSS Feed
Here are three tips for marketing/community managers who’re either contemplating a corporate blog or are in the process of creating one:
1. To blog or not to blog: Before you start work on a corporate blog, I’d recommend careful thought into whether or not your company requires one. Every company has unique needs and you’re better of evaluating its need thoroughly before you start. A great post to get you started would be Nicholas Carr’s — Seven Rules for Corporate Blogging.
2. Getting the team on board: Once you decide on starting one, there are tons of details you need to concentrate on. Let’s start with internal evangelism. A corporate blog is all about a conversation (for lack of a better term), between an organization and it’s users. All organizations are represented by the people who work there, and so it’s important that you have everyone on board, before you start blogging. Also, make it a point to collect internal feedback on every critical element of the blog before you make decisions (couple of examples below).
3 great examples of corporate blogs:
1. Yahoo!: Yodel Anecdotal
2. Dell: Direct2Dell
3. Facebook: Facebook Blog
I’d encourage you to check out the LinkedIn Blog, subscribe to the RSS feed and feel free to leave a comment or two 🙂
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