User generated content, YouTube, SuperBowl 2007

Suffice it to say that all thoughts lead to YouTube when you think of SuperBowl ads. So imagine my pleasant surprise when I noticed the SuperBowl 2007 ads ranked by users, which gets automatically reconfigured every few minutes.

BTW, my favorite ad, was the (i think, user generated) Doritos ad

Here are a couple of interesting posts on the ads:

1. Doritos scores a touchdown (via Cymfony – a market influence analytics company):

Beyond just the raw amount of exposure, Doritos wins on another dimension: almost half of the discussions of the Doritos ads are positive and almost none are negative. At Cymfony, we almost never see this strong of positive reaction for any brand.

2. David Armano (On the SuperPoll)

David comments on the Youtube Poll and also has his own poll that you can vote for on his blog:

If you are looking for an alternative poll, I put a handful of the Ads here where you can vote if you think any of these were memorable.  If there aren’t any included on the list or you feel some were downright terrible—feel free to comment and expand.

 What was your favorite Super Bowl ad?

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  1. Mario Sundar

    Hi Lynda,

    Thanks for your comment. Well, from a marketing/advertising point-of-view, the Superbowl has definitely become the pinnacle of advertising mayhem.

    We, marketers, are not opera fans, we are movie buffs and for us — popcorn is the reason.

  2. Lynda

    People watch Superbowl for the ads????!! That’s like going to the opera for the popcorn! Sheesh.

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