The List that Mack Built!

What Mack started as a simple effort to bring more link love to lower ranked bloggers has slowly built steam and is growing in blogosphere prominence. For those not in the know, here are the origins:

Here’s the deal: In an effort to bring more link-love to those blogs that I feel aren’t getting their due, I’ve created a small list of blogs below that I’ve linked to. The idea is to create a meme built around giving link-love to the blogs that deserve it, and hopefully turn Technorati’s system of using a blog’s # of links to determine its ‘authority’, on its ear – Mack’s post

Here are Mack’s further updates: here and here

Most recently, Mack’s Z-list got picked up by Seth (via the Hitchhiker’s guide!) who then created a Squidoo page for readers to vote on their favorite z-list blog! It’s a small blog world out there!

For those interested in expanding your Google reader RSS feeds with some new feeds for the new year. Here’s the expanded Z-list (all blogs recommended by your favorite marketing bloggers!):

Creative Think
Movie Marketing Madness
Blog Till You Drop!
Get Shouty!
One Reader at a Time
Critical Fluff
The New PR
Own Your Brand!
Work, in Plain English
Buzz Canuck
New Millenium PR
Pardon My French
Troy Worman’s Blog
The Instigator Blog
Diva Marketing
Marketing Hipster
The Marketing Minute
Funny Business
The Frager Factor
Open The Dialogue
Word Sell
Note to CMO:
That’s Great Marketing!
Shotgun Marketing Blog
Customers Rock!
Being Peter Kim
Pow! Right Between The Eyes! Andy Nulman’s Blog About Surprise
Billions With Zero Knowledge
Working at Home on the Internet
MapleLeaf 2.0
Two Hat Marketing

The Engaging Brand
The Branding Blog
Drew’s Marketing Minute
Golden Practices
Tell Ten Friends
Flooring the Consumer
Kinetic Ideas
Unconventional Thinking
Conversation Agent
The Copywriting Maven
Hee-Haw Marketing
Scott Burkett’s Pothole on the Infobahn
Multi-Cult Classics
Logic + Emotion
Branding & Marketing
Popcorn n Roses
On Influence & Automation
Servant of Chaos
Presentation Zen
Dmitry Linkov
John Wagner
Nick Rice
CKs Blog
Design Sojourn
Frozen Puck
The Sartorialist
Small Surfaces
Africa Unchained
Marketing Nirvana
Bob Sutton
¡Hola! Oi! Hi!
Shut Up and Drink the Kool-Aid!
Women, Art, Life: Weaving It All Together
Community Guy
Social Media on the fly
Jeremy Latham’s Blog
SMogger Social Media Blog

Speaking of Seth, here’s a recent podcast interview of him by Jennifer Jones (Podtech).

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Comments (



  1. Mario Sundar

    I echo your feelings Sharon!

    I couldn’t agree more with you. I love your book title!

  2. Chris Kieff

    “Never underestimate the power of a small group of dedicated people to change the world. Indeed, it’s all that ever have.”

    by Margaret Mead

    The Z-list is the embodiment of this quote.

    written by Mark Stevens the author of: YOUR MARKETING SUCKS

  3. Sharon Sarmiento

    Hi Mario,

    It’s great to find your blog via the Z-List! Thanks for spreading the link love.


    Sharon (eSoup)

  4. Mario Sundar

    Hi CB,

    Thanks for dropping by. I’ve added you to my list of RSS feeds. Can’t wait to chat more on flooring the consumer.


  5. C. B. Whittemore

    Thank you for mentioning Flooring The Consumer!

  6. Mario Sundar

    Merry Christmas to you too, Mack! & a Happy New Year!!


  7. Mack Collier

    Thanks for spreading the virus, Mario. Merry Christmas!

Create a website or blog at