As an ardent fan of Guy Kawasaki, I’ve been lamenting the fact that he doesn’t blog too often nowadays, but every once in a while, Guy comes up with a tremendously cool idea and this last one, is super-cool.
Close on the heels of Matthew Ingram’s recent post questioning the “Wisdom of Crowds“, Guy decides to put that very wisdom (in question) to action, by summoning the collective minds of today’s marketers in helping him craft the table of contents for his new book.
It’s been two years since The Art of the Start hit the streets, and I’m ready to write another book. I have some ideas, but I’d like to tap the “wisdom of the crowd” in order to ensure that it appeals to “the long tail” in this “Web 2.0” world. 🙂
So…I’ve created a wiki for the book that’s located here. The password for contributors is “kickbutt”. I’ve used PBwiki.
Personally, I’d love to see Guy take on the changing face of marketing in this day and age of social media, word-of-mouth marketing, community evangelism (which to a great extent he pioneered almost 20 years ago).
I’d love to see all my favorite marketing bloggers contribute to such a cool concept and let’s see how Guy crafts the content. What do you think Ann, CK, Eric, Jennifer, Chris, Paul, Mike, community mavens: Mack, Jeremiah, Damon, … and tech evangelists Will Pate, Anil Iyer, Thomas Hawk? Any suggestions?
This is one marketing project, I’ll be paying close attention to.
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