…is definitely not the $ bill.
Guy’s back! with a great post talking about what he does best – customer evangelism. Before I continue, Guy is going to keynote at the 1st Gnote conference this week. Wish I could be there. I’m really not able to make it to as many events as I’d like to. Anyways, here are details:
Where: Network Meeting Center, 5201 Great America Parkway, Santa Clara, CA 95054 When: 12/4/2006, 11:30 am – 6:00 pm
Back to the post I was talking about. Guy, highlights a recent study by Prof. Kathleen Vohs of the University of Minnesota:
She tested the hypothesis that thinking about money can create social barriers. That is, if a company brings money into an evangelistic relationship with its customers, it could create barriers and instead of incentives—for example, if Apple, Harley-Davidson, and Tivo paid their customers to spread the word.
As Guy succinctly puts it, the root of all evangelism is a GREAT PRODUCT/SERVICE, not the dollar sign. Check out similar thoughts from me from the past: I know you…you are an evangelist, and here’s Jeremiah’s take on the difference between an evangelist and a leader.
Filed under: Miscellaneous
Mario Sundar's Speakeasy 
Yep…while “trust” is part of that experience, I do like to point it out as it’s ESSENTIAL. A great brand is built on a promise..be that promise an experience of this, that or the other. And companies must consistently and relentlessly deliver on that promise. That promise kept builds trusts…which builds markets, constituencies and, yes, evangelists.
Just “trust” me on this one, k?
LikeLike
I couldn’t agree more with you, CK!
Thanks for being a perfect example of a marketing evangelist.
LikeLike
[…] More coverage from: Mario Sundar, Ed Kohler (check out the video interviews on his site!), and the GNoTE blog. […]
LikeLike
[…] Recently, I wrote about Guy Kawasaki’s post on how the dollar bill actually impacts evangelism negatively: That is, if a company brings money into an evangelistic relationship with its customers, it could create barriers and instead of incentives—for example, if Apple, Harley-Davidson, and Tivo paid their customers to spread the word. […]
LikeLike