Month: December 2006
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A Friend in need
(Source: David Armano) Some of you may have heard of the unfortunate accident that Gavin Heaton‘s father-in-law, Noel, and fellow cyclists Mike, Dave and Dr. Steve, met with during a recent cycling trip (prior to Christmas). 3 things we can do? 1. Blog 2. Donate 3. Thoughts Our heartfelt thoughts and prayers are with Gavin…
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5-Steps to Community Building — via Business Week
This is an addendum to my recent post on Business Week’s article — True Believers. Here’s a second serving of quotes from the article, which also serves as an overview of how-to “connect, foster, and build” a community of evangelists: 1. Don’t just preach; practice — For many companies, transforming customers from passive buyers to…
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Evangelism & the Almighty Dollar
Recently, I wrote about Guy Kawasaki’s post on how the dollar bill actually impacts evangelism negatively: That is, if a company brings money into an evangelistic relationship with its customers, it could create barriers and instead of incentives—for example, if Apple, Harley-Davidson, and Tivo paid their customers to spread the word. However, I was glad…
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5 Google Services you’ve gotta try & WHY?
Seduced by the Dork Google Side What started off as an innocent distraction w/ a RSS reader is turning into a case of full-blown Googlitis. After initially, trying out some of the below mentioned services and not liking them, I realize I’m slowly converting — one service at a time, back to Google. The reason:…
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The List that Mack Built!
What Mack started as a simple effort to bring more link love to lower ranked bloggers has slowly built steam and is growing in blogosphere prominence. For those not in the know, here are the origins: Here’s the deal: In an effort to bring more link-love to those blogs that I feel aren’t getting their…
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Pay the Community forward – Yelp Style?
I was recently alerted to this terrific post where Spike Jones defines a brand ambassador (via Ben McConnell) — keywords include passionate, loyal, loud advocate, goodwill spreader! It goes on to conclude that “is personal and fulfilling for that person who is NOT there for PR or to push product, but to spread the love,…
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TIME’s Person of the Year – Powered by Web 2.0
Quick Update: I just heard from William Beutler, Senior Online Analyst with New Media Strategies. It was interesting to see how he’d predicted TIME’s pick in an October post on his blog! Smart thinking! Interestingly enough, Steve Rubel had argued that “Bloggers” should be voted as Person of the Year in 2004 and HyperGene Media…
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The Marketing Blog Meme
Mack’s BACK, too! Close on the heels of my Guy’s Back post, I’m glad to announce that our good friend Mack is back, with yet another cool community building idea. Here’s the breakdown. Spread some Link Love Let’s say you have discovered 5 new blogs that you’d like your fellow marketing bloggers to discover. Here’s…
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Guy’s back — and he needs YOUR help!
As an ardent fan of Guy Kawasaki, I’ve been lamenting the fact that he doesn’t blog too often nowadays, but every once in a while, Guy comes up with a tremendously cool idea and this last one, is super-cool. Close on the heels of Matthew Ingram’s recent post questioning the “Wisdom of Crowds“, Guy decides…
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I’ve been memed…
…wasn’t expecting this… Well, every now & then, there’s a huge buzz around memes and if you’re on the marketing blogosphere, chances are you’ve been memed already. What is a Meme? A meme is a set of questions that are passed from person to person. You fill out the questions. Post them on your blog.…
Notes from Nothing 