What is MPlanet?

Quick Update: Ann Handley is going to be at Mplanet along with Eric Kintz and here’s her related blog post.

What is an Unconference?

An unconference is a conference where the content of the sessions is driven and created by the participants, generally day-by-day during the course of the event, rather than by a single organizer, or small group of organizers, in advance (Source: Wikipedia)

The American Marketing Association (AMA)’s Mplanet is being touted as a marketers unconference, where “attendees will be immersed in a podium-free environment, and they’ll participate in free-form talks, town hall forums, and talk shows…”. Sounds like an untraditional unconference!

The 4-day event features many corporate marketing stars such as Cammie Dunaway (Yahoo!), Chris Anderson (Wired), Anil Menon (IBM) to our very own Eric Kintz (HP).

As most of you know, I am a member of the American Marketing Association (blog) as well as a board member on the Silicon Valley Chapter. Last week, the PR agency running the show- Fleishman Hillard, contacted me asking if I’d be interested in blogging the event – live!:

After reviewing Marketing Nirvana, it is obviously one of the most well-written blog resources on the topics of marketing and communications. If you’re interested in covering the event, we’d like to offer you a complimentary press pass to Mplanet. We would be most honored if you would take part in the first Mplanet experience and blog about it on-site at the event.

For starters, it’s great news that they’ve started considering the marketing blogosphere akin to traditional press. I’m sure that the event will afford me an opportunity to interact with/interview many from the marketing world, that I’d love to share with the rest of the community. However, I’m not sure at this stage, if my work schedule will permit my travel. Do stay tuned for further developments…

Here are 5 reasons why I’d love to be there:

#5 – The Keynote:

Sam Palmisano — Chairman and Chief Executive Officer, IBM

#4 – Social Media Discussions:

Succeeding in a New World of Media and The New Economy: Long Tail vs. 80/20

#3 – B2B Marketing Discussions:

How World-Class Organizations Innovate in B2B Markets and Driving B2B Marketing Success with Marketing ROI

#2 – A glimpse into the future?:

The Digital Age: Implications for Marketers in an Era of Consumer Control

#1: A chance to meet fellow marketing bloggers

The only 2 bloggers who I know for sure are attending are Kim and Linda. Also, our very own Eric Kintz is going to be a key panelist at one of the B2B discussions.

It seems like this event has a great list of star marketers but there isn’t much blogosphere buzz (as of today). Also, the rare blog comment was a negative reaction to the event’s ad copy as well as some old-school PR coverage.

I’d love to know if anybody else from our marketing community is attending? What do you guys think?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Comments (



  1. Is MySpace the next WalMart? AMA thinks so… « Marketing Nirvana — by Mario Sundar

    […] — Tidbit: I belong to the board of the Silicon Valley Chapter of the American Marketing Association (AMA). The above survey was “done ahead of a discussion of social networking at an AMA forum on new media next week in Orlando called Mplanet 2006.” […]

  2. Mario Sundar

    Hi Robert,

    Thanks for dropping by. I’m glad that you’ll be joining our awesome team of Ann and Eric to cover Mplanet. That’s awesome!

    I just heard that Toby from Diva Marketing won’t be able to make it. Too bad.

    I’m sure that I’ll be reading your blog as well to get the latest scoop on Mplanet.

    Great job on your blog!

  3. Robert Kingston

    Hey Mario,

    It’s a shame you won’t be attending Mplanet, I’ve stumbled onto your website a couple of times over the past few months that I’ve been into blogging. Today though, when I saw your post whilst searching for other bloggers covering Mplanet, I was looking forward to reading your insights over the course of Mplanet.

    Anyway, keep on bringing out those magnetic articles, Mario. You’ve just scored yourself another regular.


  4. Mario Sundar

    Great to hear from you INDYAMA?!

    Well, as much as I wanted to be at Mplanet, it looks like my current work schedules may not permit me from attending 😦

    I was at the AMA event this past April in Chicago. We may have met!? LinkedIn is a great tool that helps us provide additional benefit to our SVAMA group. Feel free to email me with further questions.


  5. indyama

    Found your great blog, Mario! Thank you and keep it up! I look forward to following your blogging the conference.

    As an almost-geek, but mainly research/marcom guy, I push the user experience — what matters most on the web and with email — all the time. When I heard about Mplanet’s top notch sponsors, I thought “wow”, but when I saw the website I was disheartened. Trying to find information on that site drove me nuts! Hello Flash developers, Steve Krug’s message applies to you too: DON’T MAKE ME THINK!

    I enjoyed meeting some of your Silicon Valley AMA’ers at the AMA leadership summit this past April. Again, how well does LinkedIn work for you?

  6. Mario Sundar


    That’s exciting, Ann. I’ve redoubled my efforts to be at MPlanet! Let’s see if things work out for me. Fingers crossed.

    It’d be great to hang out with Eric and you at the event.

    Thanks for the offer. I’ll keep you posted.

  7. annhandley

    Hey Mario —

    I am going to Mplanet as well, also as an invited blogger. Seems like a great event, and I’m looking forward to meeting the one and only Eric Kintz as well as hearing others on the lineup. Hope to see you….who do I need to call to get you there? : )

  8. Mario Sundar


    Thanks for your kind words.

    I look forward to your excellent coverage of WOMMA. I’d have loved to participate too, maybe next time.

    I’ll keep the team posted of my Mplanet plans!


  9. CK

    I’ve been a member of the AMA and spoken on panels at past events. People are pretty divided on “unconference” formats. Some people love them, some hate them, and others feel organizations are doing them just to “look cool”.

    Maybe it’s competing with a lot of other events for attention and that’s why there’s not much buzz.

    I’ll not be at the conference (but will be covering WOMMA) but I can tell you they were sure smart to peg you to cover it…for those of you who’ve not met Mario in person he’s smart and a heck of a lot of fun. Catch his act at AMA if you can.

  10. Mario Sundar

    Hi “David Ogilvy’s Shadow”,

    Well, there is only way I’m going to find out about Sam’s Marketing perspectives and that’s by attending the event.

    If I do, you can be sure I’ll blog about it here. So keep reading.

    I look forward to an opportunity to meet with you soon. Probably at Mplanet?!


  11. Eric Kintz

    Well… I will be blogging from there of course 🙂

  12. David Ogilvy’s Shadow

    You want to hear Sam Palmisano????

    Talk about what?

    How he dismantled the marketing team Gerstner established to save money? Did you notice that a fourth of the B2B Magazine 2006 superstar list are the ex-IBM marketers? Even the vaunted Ogilvy agency is down to a few farmers keeping the lights on, while all the strategic folks were sent elsewhere.

    Name any one marketing innovation at IBM that has occurred since the new CMO was installed several years ago?

    This marketer has prefered to stay home.

Create a website or blog at WordPress.com