Mario Sundar's Speakeasy

Spero Ventures. Early LinkedIn, Twitter. These are my thoughts on tech, brand, marketing and community.

In search of Tecca

Tech+Mecca = Tecca (get it?). Hehe.

I don’t know if I’ve mentioned this before on this blog, but I’ve a fascination for everything Silicon Valley. I’m enamored of its technological history, the luminaries who continue to make history from within its confines and the “geeks 2.0” who populate the landscape, attempting to re-write history. I still can’t forget the day when I moved to San Jose after graduation, filled in wonder at a bevy of Fortune 500 high-tech companies that call Silicon Valley, home.

Many have attempted to decipher the secret of the Silicon Valley. But, what is the spirit of the Silicon Valley? The answer may come to us in the form of a new DVD-movie called “In Search of the Valley” that chronicles the personal journey/pilgrimage of three friends into the psyche of Silicon Valley through a series of interviews with the geek-gods themselves (via Richard MacManus’ blog – Read/WriteWeb). Check out trailer below.

Cast: Apple’s Steve Wozniak, Adobe’s John Warnock, and Craig Newmark of The film also features Apple alumni Guy Kawasaki, Sandy Miranda, Andy Hertzfeld, Dan Kottke, and the late Jef Raskin, as well as the computer pioneer Lee Felsenstein, Tim O’Reilly and Marc Canter.

Trailer: In Search of the Valley (Purchase movie here)

From Real to Reel
The above movie reminds me of another made-for-dvd/tv-movie that I saw recently : “Pirates of the Silicon Valley” (1999). An unauthorized docudrama that draws the contours of the Steve Jobs/Bill Gates battle for tech supremacy in the heady days of the Macintosh. Starring Noah Wyle (of ER fame) who bears an uncanny resemblance to the young Steve Jobs, the movie is told through the eyes of their lieutenants Steve Ballmer and Steve Wozniak and is surely worth renting.

Trailer: Pirates of the Silicon Valley (Rent movie here)

Filed under: About Mario Sundar

13 Responses

  1. Steve says:

    Thanks for the mention!

    – Steve (Director)


  2. Tecca, interesting. Sort of flows with your Religious/Spiritual theme


  3. David Armano says:

    Very nice. And I’m happy to see that my “Geeks 2.0” schtick was actually used in context. 🙂

    Jeremiah is right about Tecca, it does work with the Marketing Nirvana theme.

    Might be on to something here…


  4. Mario Sundar says:


    Thanks for stopping by the blog. I plan to review the movie on the blog once I view it.

    And your movie has inspired me to contemplate creating my own mini-YouTube video on the Silicon Valley — someday.



  5. Mario Sundar says:

    Thanks, Jeremiah.

    I loved your Geek 2.0 diagram. Priceless.

    Also, I just realized how the pursuit of a dream or a state of the mind, can be a spiritual movement, much like the movie talks about.

    I am also currently reading about the spiritual travels of one of the valley’s icons – Steve Jobs. Will create a post on it soon.



  6. steve says:

    We’ll be putting more ‘In Search of the Valley’ clips on YouTube as time goes by. Looking forward to your review Mario. 🙂


  7. Mario Sundar says:

    Hi Steve,

    I presume that these clips are in addition to the ones already online. I’d love to check it out and review it.

    Thanks for letting me know.



  8. I am putting some DVD copies up for rent on my store at iLetYou ( so more people can try out and experience the documentary. iLetYou is in Private Beta as of today, but the copies will be available to rent shortly.

    Definitely recommended, cohesive viewing for anyone who wants to be inspired by the spirit (and locale) of Silicon Valley.


  9. Mario Sundar says:

    Hi Rodger,

    Thanks for letting us know. Good luck on your new venture.

    Keep us posted of future developments.



  10. J. Tecca says:

    Just to let you know Tecca is a last name


  11. Mario Sundar says:

    Thanks for letting me know. I didn’t know that.


  12. […] 2007 Posted by Mario Sundar in conferences. trackback As some of you may know, I’ve a great fascination for all things Silicon Valley and the fact that this part of the world has led to some of the greatest technological innovations […]


  13. […] bit that Jobs introduced in his keynotes. First, in 1999 when Noah Wyle (who played Jobs in “Pirates of the Silicon Valley“) played Jobs on stage before Jobs’ adoring fans. Noah’s intro was less than a […]


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