Mario Sundar's Speakeasy

I’m glad to be writing Marketing Nirvana’s 100th Blog Post, as we move into the fifth month since inception. I’m also super-excited about the blog retaining its position within Viral Garden’s Top 25 Marketing Blogs. Woohoo!

On a different note, here are a couple of articles that caught my eye over the past few days:

1. Success 2.0

Jeremiah brought together around 200 technophobes for the latest installment of Lunch 2.0. Way to go, buddy! Too bad I couldn’t make it but I was more than present as I read so many different blogs chronicle the event’s spectacular success.

Here are a few snippets and here are a few pics.

2. The evolution of media

I know that our friend, Mack Collier, will definitely agree with Scott Karp on the evolution of media into marketing services. Scott even brings up the Fiskateers campaign (which Mack has blogged about earlier) as an example of the future of advertising.

In Summary:

“While the business of traditional paid media advertising placements is headed into a death spire, there is a very bright future for marketing services”

3 Kinds of Marketing Services.

A. Help companies create compelling content that will be a destination unto itself.
B. Help companies create value for prospective consumers once they actually land on the company’s site.
C. Help companies understand the communities (the group of people formerly known as “the audience”) they want to connect with for viral marketing.

For a more complete picture, check out Scott’s entire forecast and his proof.

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