The Marketing Gym

This week I missed out on blogging on one of the days and it wasn’t until I read Mack’s blog posts that I had the urge to blog again. It’s true, I just realized that my motivation to blog is incentivized by the participation of fellow marketing bloggers from all over the world. It’s kind of like gym partners who help you stay focused and regular at the gym — thus, Marketing Gym!

It’s celebration time at the Marketing Gym. I’ve got to first congratulate two of our blogger friends – Mack Collier @ Viral Garden and Ann Handley @ MarketingProfs for being a great source of inspiration and for guiding their respective blogs successfuly to three months in the blogosphere. As Ann rightly pointed out blog-years are like dog-years and so wish you guys and everyone involved many more dog-years in the business of blogging! Great job!

I’ve been around for only one-third the time they’ve spent online (and it does seem like forever) but in this short space of time, I’ve been able to interact with quite a few smart, interesting and very generous bloggers. Here’s a sampling of “the community” who via their participation and example, inspire me to continue blogging every day:

* Jeremiah Owyang – Web Strategist
* Ben McConnell and Jackie Huba – Church of the Customer
* David Armano – Logic + Emotion
* Karl Long – Experience Curve
* Tracy Sheridan – Waxxi

and for so many other bloggers whom I’ve encountered through my blogging journey:

* Shel Israel – Naked Conversations
* Alain Thys – Future Lab
* Francois Gossieaux – Emergence Marketing/Corante Blog
* Doug Hudiburg – Marketing Pathway
* Tara Hunt – HorsePigCow
* Munjal Shah – Recognizing Deven
* Les Chui – Chiropractic Blogger
* Chris Salazar – Intern Blogger
* Gene Hall – Genealogy Blog
* Parker Trewin – Sales Genius Blog

…from web 2.0 marketing to Genealogy — it’s amazing to see the diversity of bloggers in the blogosphere. I look forward to continuing this conversation with all of you…

I’ve been planning a special monthly post and very soon I’ll let you guys know what it’s all about. All I can say is that it’s going to further involve the community and all its members in a much more participatory manner via this blog.

All i can say is that it’s about iDeas! (How much more cliched can it get?)

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  1. Les Chui


    Thanks for the shout-out. Great analogy btw, I’m always looking for more workout partners myself. I didn’t post last week because my computer got sick (luckily not a virus), but it sure was easy to fall out of the routine. Just getting back to it now.

  2. Mario Sundar

    Hi Tricia,

    I’m glad to have you as a marketing gym partner! I’ve been reading your blog and since music and movies are two major interests of mine, you can be sure to hear from me more often.

    Feel free to send me your question/s for my iDea podcast interview w/ Jeremiah. I’d appreciate that greatly.


  3. Tricia Mangan

    Hey Mario,
    This post really hit home for me. As a newbie blogger, I’ve spent a great deal of time reading the thoughts of other bloggers and researching creative blogging ideas, and I’ve found that, the more I read, the more I’m like “Crap, I have to tighten up!”. The depth and quality of the community really is astounding and definitely is pushing me to come up with bigger and better ideas for my own blog. But, better than a single gym partner, I now have dozens and the potential for infinitely more – a surefire way to stay in shape 😉

  4. Mario Sundar


    Thanks for the kind thoughts.

    BFFs seems like an apt description of the marketing blogosphere. I’m glad to be a part of it.


  5. Mario Sundar


    I couldn’t agree more with you on the fact that we’re building this “database of marketing” that we and hopefully other marketers can access through the years.

    Glad you like the monthly special. I just posted details on the “iDea” series of blog-interviews. I would like this to be community focused, kind of like a conversation with fellow bloggers.

    Let me know what you think.

    – Mario

  6. David Armano


    I can totally relate to your enthusiasm—blogging has given me such a fresh perspective not only on marketing, but also on creativity. It’s inspired me to new heights. And yes, the community aspect is key—as I’ve mentioned before, my BFF’s (Blog Friends Forever) are people whom I’ve only known for a short while, but it feels like years.

    Glad you are having a great time with this. It’s exciting to see people like you participating, connecting, sharing ideas and making friends along the way.



  7. Karl Long

    Thanks Mario, you’ll make me blush.

    Great point about the motivation, I don’t think many people can fathom the effort behind generating something original/creative on any sort of regular basis. The spark often comes from other bloggers, which is why this becomes such a community effort. I may have been blogging for a few years but you guys are teaching me more about the possibilities in the community every day.

    In the end remember that blogging is like putting a dollar a day in the bank, your going to look back in a years time at all the ideas, conversations and intellectual capital that you have created and you will be amazed. So don’t stress if you miss a day, or even a week, just keep plugging away.

    Love your idea of the monthly special, great idea.


  8. Mario Sundar

    So Mack’s your brother! I was wondering when Mack mentioned it in his blog. I admire the way Mack is slowly but surely getting together a bunch of marketing maniacs to inter-blog (I just made up a word!?)

    I asked my sis to read my blog and she said she finds it too boring to read a marketing blog : ( I should probably convince her to start one on dentistry…

    See you at the marketing bar sooooon….

    – Mario

  9. Ann Handley

    Thanks for the thanks (can I say that?) for both me and my brother Mack. I like the whole concept of a Marketing Gym — I’ve always thought of it as a neighborhood bar. But I guess that tells you *my* inclinations…

    Anyway, “gym” is healthier!

    : )

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