How many of us are/have been evangelists in our life?
Ans: ALL OF US/ ALL THE TIME.
I think being an evangelist is what we marketers are all about. It is the very basis of our existence. Anybody who believes in any particular product/service IS called to be an evangelist. As a consumer, we evangelize the movies we watch, the books we read, the products & services we use — how much more important is it for us to be an evangelist of the company we work for. Taking a cue from the Wikipedia definition of evangelism, I believe
Customer Evangelism is the art of proclaiming of the goodness of your product/service to your prospect/customer or by extension any other form of preaching or proselytizing with the customer’s good at heart.
I believe evangelism is the perfect marriage of sales & marketing esp. since you don’t want to sell your product/service to your customer; you want to evangelize it and through them others. In my opinion the difference between sales and evangelism is HUGE because it moves the focus away from ME to YOU – the Customer, and therefore is a paradigm shift in sales & marketing itself.
The reason for my thought process on evangelism is a great post I read today on customer evangelism (via Church of the Customer Blog, via Word of Mouth Marketing Association “WOMMA” blog). Both the above-mentioned websites are great resources for all you wannabe customer evangelists or those of you who believe you are called to be an evangelist in your own current marketing job. Back to the post that started it all. Betsy Weber, the chief evangelist for software toolmaker TechSmith, writes on the 5 qualities for a company evanglist:
Here’s my translation …
2. Customer is the focus – Be Honest to them!
3. Convert your team first
4. Did I mention…LISTEN
5. Got Passion?
(Read full article here: WOMMA Post by Betsy Weber)
For further coolness on customer evangelism, check out the Customer Evangelist Manifesto (via Ben McConnell and Jackie Huba’s site – Church of the Customer). Great stuff! Thanks, Ben.
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