Click if you are (a) B2B marketer AND (b) from high-tech

I just got a survey request from Stefan Tornquist, Research Director at Marketing Sherpa, a marketing website that I endorsed in one of my earlier posts.

Stefan is in the process of putting together a survey that compares the various components of sales & marketing (lead management, direct marketing, search engine marketing, etc… ) among B2B technology marketers – circa 2006. I presume, the result would be a “State of Business Technology Marketing” report that will be mailed FREE to all participants of the survey. I’m sure this report would give you a birds-eye view of the latest & greatest within the marketing community at high-tech B2B companies. The survey’s just 13 questions and per my experience, fairly easy and short to take.

Participate in the 13-point survey, if you’d like to be a part of creating that data for the benefit of your peers and colleagues.

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  1. mike


    great post, I couldnt have said it better!


  2. Marketeer

    Hi Mario,

    Well it’s my experience people get either lost or bored using this format questionnaire.

  3. mariosundar

    Hi Rogier,
    Thanks for dropping by and for your comments. I believe Stefan had a specific set of data points he needed to cover for his research and hence the 13 point format, but I’ll surely ping him to find out more.
    -Mario Sundar

  4. Marketeer

    Like your topics… added you to my blogroll if that’s ok?

  5. Marketeer

    Hi Mario,

    Do you have any idea why Stefan uses this type of survey form? Only 13 questions but very cumbersome to fill out.

    Anyway I looking forward to see the results.

  6. Marketeer

    Let’s see what the questions are.

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