I just got a survey request from Stefan Tornquist, Research Director at Marketing Sherpa, a marketing website that I endorsed in one of my earlier posts.
Stefan is in the process of putting together a survey that compares the various components of sales & marketing (lead management, direct marketing, search engine marketing, etc… ) among B2B technology marketers – circa 2006. I presume, the result would be a “State of Business Technology Marketing” report that will be mailed FREE to all participants of the survey. I’m sure this report would give you a birds-eye view of the latest & greatest within the marketing community at high-tech B2B companies. The survey’s just 13 questions and per my experience, fairly easy and short to take.
Participate in the 13-point survey, if you’d like to be a part of creating that data for the benefit of your peers and colleagues.
Filed under: Miscellaneous
Mario Sundar's Speakeasy 
Let’s see what the questions are.
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Hi Mario,
Do you have any idea why Stefan uses this type of survey form? Only 13 questions but very cumbersome to fill out.
Anyway I looking forward to see the results.
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Like your topics… added you to my blogroll if that’s ok?
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Hi Rogier,
Thanks for dropping by and for your comments. I believe Stefan had a specific set of data points he needed to cover for his research and hence the 13 point format, but I’ll surely ping him to find out more.
-Mario Sundar
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Hi Mario,
Well it’s my experience people get either lost or bored using this format questionnaire.
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as-94783-sa
great post, I couldnt have said it better!
mike
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