Mario Sundar's Speakeasy

Twitter's 1st evangelism comms guy, Linkedin's 2nd PR guy. These are my thoughts on tech, public relations, and life.

Click if you are (a) B2B marketer AND (b) from high-tech

I just got a survey request from Stefan Tornquist, Research Director at Marketing Sherpa, a marketing website that I endorsed in one of my earlier posts.

Stefan is in the process of putting together a survey that compares the various components of sales & marketing (lead management, direct marketing, search engine marketing, etc… ) among B2B technology marketers – circa 2006. I presume, the result would be a “State of Business Technology Marketing” report that will be mailed FREE to all participants of the survey. I’m sure this report would give you a birds-eye view of the latest & greatest within the marketing community at high-tech B2B companies. The survey’s just 13 questions and per my experience, fairly easy and short to take.

Participate in the 13-point survey, if you’d like to be a part of creating that data for the benefit of your peers and colleagues.

Filed under: Miscellaneous

6 Responses

  1. Marketeer says:

    Let’s see what the questions are.


  2. Marketeer says:

    Hi Mario,

    Do you have any idea why Stefan uses this type of survey form? Only 13 questions but very cumbersome to fill out.

    Anyway I looking forward to see the results.


  3. Marketeer says:

    Like your topics… added you to my blogroll if that’s ok?


  4. mariosundar says:

    Hi Rogier,
    Thanks for dropping by and for your comments. I believe Stefan had a specific set of data points he needed to cover for his research and hence the 13 point format, but I’ll surely ping him to find out more.
    -Mario Sundar


  5. Marketeer says:

    Hi Mario,

    Well it’s my experience people get either lost or bored using this format questionnaire.


  6. mike says:


    great post, I couldnt have said it better!



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